What is contextual advertising. Advantages of contextual advertising Performance indicators of contextual advertising

Hello, aspiring internet marketers!

You've seen ads like this more than once:

Or these:

And you probably know what it is. Or maybe you don’t know. I'll give you a hint - contextual advertising. In short, today in the first lesson, we will look at what it is, how it works, how to place it and where to even start.

Let `s start?

What is contextual advertising?

There is only text with various additions in the form of quick links and business cards.

Second type on partner sites ():

As you can see, the blocks with ads are much larger than those on the search, and allow you to add pictures, which, in turn, are needed to attract the attention of people visiting thematic sites.

For advertisers, to whom mine is dedicated, contextual advertising will serve as an excellent tool for increasing sales and expanding their wallet, if, of course, everything is configured correctly. Do you know why I say this? Contextual advertising is a bow, and you are a shooter (archer), yours is a target, or rather the center of the target (bull's-eye), and if you aim well, you will hit your target audience exactly, which means you will have more sales. If you don't aim, you know the result.

I would like to clarify one very important point. The bow sight is adjusted using, or rather search queries, your target audience. Also, geographic targeting (the location of your audience) provides invaluable assistance in adjusting the aim. The better you adjust, the easier it will be for you to reach your target audience. We will discuss how to adjust the sight in the following lessons.

How does contextual advertising work?

Contextual advertising does not work very difficult. Let's say you have a product, for example, iPhone 6s, you need to sell a certain batch of smartphones. You have decided that you will use contextual advertising to fulfill your plan, and you have collected user search queries, among which is the following request: buy an iPhone 6s. Launched campaigns.

A representative of your target audience, let’s say Misha, entered a query in the search bar - buy an iPhone 6s and saw your ad about selling iPhones on super favorable terms and decided to visit your website by clicking on the ad, thereby withdrawing a few rubles from your Direct account. Then, Misha buys an iPhone 6s from you and you are happy!

In short, this tool for attracting the target audience to the site works like this: users enter a request - they saw your ad. It's as simple as that.

How to place contextual advertising?

There are two huge search engines on the RuNet that rule everything and everyone: Yandex and Google. Each of them has its own contextual advertising system: and accordingly.

Let's talk a little about the features of each system.

Yandex.Direct.

As you understand, Direct belongs to Yandex. The peculiarity of this system is that setting up campaigns is very simple.

Yandex accounts for almost 80% of all contextual advertising on the RuNet, although over time the percentage still decreases due to the large number of manuals, courses on Google Adwords and a huge number of .

Direct appeared in 2001, a little earlier than Google Adwords in Russia.

The main feature of Direct is the minimum number of settings, but every year more and more of them appear.

Oooh, this system is the most important trendsetter, like Gucci, probably. Its peculiarity is that you can very finely customize advertising: the number of settings allows this. But for beginners, GA is so alien and incomprehensible that it is very difficult to configure correctly, and therefore GA is not very popular.

But, if you know all the intricacies of setting up this wonderful system, then success awaits you.

Advantages and disadvantages of contextual advertising.

Let's talk about the advantages and disadvantages of contextual advertising.

Let's start with the shortcomings, fortunately there are not many of them, just one:

• You can simply lose your entire budget in a couple of days, or even a couple of hours;

Agree, this is a significant drawback, but it depends only on you. As you set it up, this is the result you will get.

But there are significantly more advantages:

• Attracting only the target audience;
• Payment only for site visitors, that is, for clicks;
• Control and analytics of advertising campaigns;
• Small investment to get started. For some niches, 300 rubles is enough, this may well be enough for several days;
• Instant results, almost immediately after the start, but time is required for greater effectiveness;

I repeat, as you set it up, this is the result you will get. And I’ll teach you how to set it up. Subscribe to so you don't miss anything important.

Contextual advertising effectiveness indicators.

In conclusion, I would like to talk about performance indicators.

Naturally, the main indicator of efficiency will be profit, but this is in general - after all, this indicator will not give you a complete picture of what is happening. And in order to get this same picture in Yandex.Direct and Google Adwords, there are several key indicators:

• CTR (,), also called click-through rate, is the percentage of the number of clicks on an ad to the total number of ad impressions. A high score means high attractiveness. The optimal CTR percentage is 6% or more for search sites, and 0.5% - 1% for thematic sites
• Conversion is the percentage of the number of visitors who completed a targeted action on the site, for example, a purchase, to the total number of visitors. The optimal conversion percentage will be between 1% and 10%; more is rare. This indicator can give you a lot of food for thought, for example, the indicator is too low, say 0.5%, which means the problem is either in the site or in the keywords that make up your list. I’ll help you track the conversion or in .

This will be enough to evaluate the effectiveness of your advertising campaigns; we’ll talk more about indicators in the following lessons.

At the beginning of the lesson, I said that I would tell you where to start setting up contextual advertising, and so: you need to start with the selection of keywords, which is what we will do in Yandex Direct, and in Google Adwords here.

Well, that's all, I think. I really hope that everything is clear to you, if not, then ask questions in the comments. Don't forget to subscribe to blog news so you don't miss anything important.

See you in touch!

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Let’s say our citizen X decided to buy a double boiler. He goes, for example, to the Yandex search engine and enters “I’ll buy a steamer” in the search bar. And, lo and behold, your advertisement for the sale of the best steamers appears, he clicks on it, goes to your website and makes a purchase. This, of course, is an ideal option, but what is stopping you from making advertising your product just as effective?

1. relative cheapness (compared to other types of advertising);
2. efficiency - selection of potential clients, reducing the time between an advertising offer and making a purchase;
3. opportunity track your spending for an advertising campaign at all its stages.

Today, the three largest search engines provide the opportunity to place contextual ads: I am index- system , G oogle- , Rambler- Begun system.

Let's look at the example of Yandex.Direct to see what contextual advertising is. Considering that the basic principles of contextual advertising are the same in all systems, with the exception of some nuances and technical subtleties.

What does contextual advertising look like?

Let's return to our example: citizen X wants to find a store where he can buy a steamer. In his search, he turned to the most popular search engine today, Yandex. I entered the query “I’ll buy a good steamer” and got the result: a list of suggested sites with descriptions.

Contextual search ads on search results pages can be placed in several areas of the page:

1. Special accommodation - up to three ads at the top of the page, directly above the search results. This is one of the most profitable positions, since the user will be one of the first to see your ad.
2. Guaranteed impressions - up to four advertisements located to the right of the search results. This position is less profitable than Special Placement, but since the price of entry into Guaranteed Impressions is significantly lower than Special Placement, many advertisers are happy to place their ads here.
3. Dynamic impressions - ads located under guaranteed impressions (up to five). They appear periodically, alternating with each other. Even if an advertising campaign has a limited budget and ads cannot be placed in Special Placements or Guaranteed Impressions, Dynamic Impressions show good results. This is also a good solution for generating traffic, for example, for a news portal.

Thematic contextual ads are displayed on the pages of sites included in the Yandex Advertising Network if the topic of the advertisement matches the interests of the user. Thematic advertising is shown as additional information to the content of the pages that the user is viewing. It is in the sphere of his attention. For example, the Yandex advertising network includes sites such as mail.ru, livejournal.ru, odnoklassniki.ru and many others, a huge number of resources on a variety of topics (auto, real estate, education, business and finance, recreation and entertainment, etc.).

Goals and effectiveness of contextual advertising.

• increased sales,
• carrying out an advertising campaign,
• traffic maximization,
• launching a new product or service on the market,
• increasing knowledge about the brand (brand).

Contextual advertising on the Internet, like no other, allows you not only to control budget expenditure and determine exactly what, how and when the invested money was spent, but also to quickly make the necessary changes.

When creating each ad, the advertiser directly focuses on user search queries. Ideally, for each such request (for example: “refrigerators”, “good refrigerators”, “will I buy a refrigerator”, etc.) you need to create a unique ad that will exactly meet the requirements of a potential buyer.

Example:

Request: "green refrigerator"

Announcement: Smeg colored refrigerators
Green Smeg refrigerators. From an official dealer. Delivery tomorrow!

Every day of the advertising campaign is taken into account in detailed statistics, which can be obtained as often as you like. You can find out how many users saw your ad today, and how many followed it to your website. It is important that you pay only when your ad is clicked (entered the site) and no money is charged for its impressions. Thus, in the Yandex.Direct system, the minimum price per click is only 30 kopecks. You can set the price yourself, since in all three contextual advertising systems there is a kind of auction - if you want your ad to be shown in the most advantageous position, raise the rate that you are willing to pay for each transition (click) on it.

But it’s not just the bid size that determines the position of your ad among all the others. Investments in contextual advertising can be significantly reduced if you make it as effective as possible. There are a lot of possibilities and tools for this. Here are just a few of them:

1. First, the ad itself. It should clearly reflect the user’s request, that is, be as relevant as possible to this request (in other words, “relevant”). This is how the clickability of an ad, or its CTR (Click Through Rate), is determined. This is the ratio of the number of clicks on an ad to the number of impressions, measured as a percentage. For example, if an ad was shown 1,000 times and was clicked on by 200 users, then the CTR of that ad is 20%. The higher the CTR, the more the ad matches the request and the lower your entry price into Guaranteed Impressions or Special Placement.
2. Targetings:
   • Time targeting allows you to set your ads to display only during the hours your company operates. For example, if your company accepts orders from Monday to Friday, from 9 a.m. to 6 p.m., then there is simply no point in running ads during other hours.
   • Geographic targeting allows you to set up ad displays in a specific country, region or city. Extremely useful for advertisers whose audience is all over Russia.
   • Behavioral targeting takes into account the interests of users and allows you to display advertising on Yandex partner sites taking into account the interests of users.
3. Post-click analysis. Using statistics counters Google Analytics and Yandex.Metrica allows you to analyze the effectiveness of an advertising campaign.

It is worth noting that all these settings also depend on the goal pursued by the advertiser, and all contextual advertising campaigns cannot be reduced to one rule about the ideal ad and its parameters. That is why you need to contact a specialized agency that has sufficient experience in placing online advertising.

05/17/14 28K

What is contextual advertising?

Context in Latin means connection or connection.

Displaying contextual advertising is always relevant to a person’s request or area of ​​interest that intersects with the topic of the advertised service or product. This method of selecting advertising greatly increases the likelihood of a response to the ad.

Why do you need contextual advertising?

Context is quite common in situations such as:

• Product promotion;
• Advertising of services;
• Increased sales;
• Introduction of new products to the market;
• As an effective complement to the main advertising channels outside the Internet.

Contextual advertising on the Internet is an ideal and unobtrusive option for cooperation between buyer and seller. Once you “tell” the search engine about your desire to buy something or order a certain service, you can immediately receive a response with the phrase: “order from us.”

Accordingly, the main task when drawing up a selling advertising campaign is to select keywords and anchors that will attract interested buyers to the site, saving money for the advertiser, who is interested exclusively in the target audience.

Services such as Google Analytics, Yandex.Metrica and Yandex.Wordstat will help you study and understand the audience, as well as select key phrases for contextual advertising.

Contextual advertising of any format is used very widely and massively to increase brand popularity. She can easily turn a new product into a very recognizable brand.

In this case, it makes sense to order contextual advertising and pay not for each click received, but for the number of impressions. A contextual advertising service like Begun is perfect for conducting such advertising campaigns.

Advantages and disadvantages of contextual advertising

Contextual advertising giants such as Google AdWords, Yandex.Direct and Begun have already gained enormous popularity and are ready to provide their audience with a wide range of ads on different topics and work with automatic detection of interests, as well as page topics.

• When displaying contextual advertising, the interests of users are taken into account based on the parameters of entering a query, viewing pages, personal interests and history of search activity;
• The ability to use geotargeting and select when to display ads to users. Thus, the contextual advertising you ordered can be displayed at a strictly defined time of day;
• Wide coverage of audiences and Internet resources in a variety of areas.

1. The most noticeable disadvantage of contextual advertising is their constant clicking. Such actions are carried out not only by competing advertisers, but also by unscrupulous webmasters whose goal is to earn additional income. Such actions lead to a decrease in advertising effectiveness and additional costs;
2. The cost of a click in a really highly competitive topic can reach $10 or even more. Some advertisers are not ready to spend that kind of money, following the desire to get to the most profitable advertising position. As a result, everyone loses;
3. Recently, when sites are spammed with advertising, users have become terribly annoyed by it. Moreover, it greatly interferes with the search for the necessary information;
4. Many users install various programs and plugins to block impressions of contextual ads; therefore, not all users will be able to see your ads.
5. Links from contextual advertising systems are encrypted or work using a redirect, which is of absolutely no benefit to the site in terms of promotion. It is quite obvious that such links have no effect on the position of the advertised site in search results.

The most popular contextual advertising services (Yandex.Direct, Google AdWords, Begun) - basic information for beginners

The above pros and cons apply to all three of these contextual advertising systems, although each has its own operating principle.

Google AdWords contextual advertising has a very good ad selection system that takes into account the interests of users, their preferences and activity when typing certain queries.

If there are no relevant queries to be returned in the search, the advertising context is selected taking into account personal interests. This is perhaps the main advantage of contextual advertising on Google.

Yandex.Direct has a narrower search direction, focused exclusively on search phrases, and if there is simply no advertising for a certain request, it is not displayed in the search.

Yandex has just started experimenting with the selection of ads, like Google, but it still takes a very long time to fully implement such a system.

Setting up contextual advertising - basic information for beginners

There are a lot of secrets for setting up advertising campaigns and on the Internet you can read not only something really important, but also a lot of thoughts that for several years have not had even minimal effectiveness confirming their significance.

We will only focus on the main points of setting up contextual advertising, which can really help reduce costs and increase the effectiveness of an advertising campaign:

• The correct approach to the selection of keywords that will be used in the preparation of contextual advertisements;
• Geographical indicators are very important so that ads are not clicked by citizens of another country or distant region;
• Setting show times;
• Setting up a budget for an individual ad and daily spending;
• Disabling unscrupulous sources from which advertisements are clicked;
• Demographic features.

Yandex.Direct - advantages, disadvantages, features

Yandex.Direct existed back in 2001 as a service for low-budget companies and was designed only for impressions. After 2 years, the system was completely improved and pay-per-click was introduced:

Advantages:

• Availability of geotargeting;
• There is no additional cost for targeting;
• A huge share of advertising is designed strictly for search traffic, and not for placing advertising on the site.

Flaws :

• Cumbersome statistics interface;
• It is not possible to display ads for queries that include more than 5 words;
• There is no effective automatic bid management;
• The title line and text of the contextual advertisement are too limited in size;
• You cannot download advertising campaign statistics into Excel.

Runner - advantages, disadvantages, features

Advantages:

• Original design;
• Convenient usability;
• Huge audience reach;
• Possibility of automatic bid management;
• 9 ways to pay for advertising services;
• Detailed information on any ongoing advertising campaign;
• Convenient preparation and uploading of reports;
• Plenty of space for announcements;
• Availability of an affiliate program.

Flaws .

Hello, dear friends. Today we will talk about contextual advertising in the form of a review.

From the article you will learn what is contextual advertising, its types, advantages and disadvantages, what its cost and effectiveness are - let's look at real examples.

The material below will help you understand the features of contextual advertising and clearly see how it is placed on the Internet.

1. What is contextual advertising and what is its peculiarity?

If you are an active Internet user, then most likely you have seen such advertisements in search results and on various websites. Increasingly, marketers and entrepreneurs are using it to promote products and services.

2. Types of contextual advertising

2.1. Search advertising

Appears after a person clicks the “find” button by entering their query into the search bar.

For example, "plastic windows in Moscow":

2.2. Thematic advertising

These ads can be either similar in topic (close to the context of the page) or different from it.

If it is disabled, then only ads that correspond to its content will be shown on the site.

(The figure shows the correspondence between the content of the site and the advertisement)

If behavioral targeting is enabled, then the site visitor will see those ads whose topics he previously requested in the search engine.

For example, on a site about culinary recipes, advertisements for cameras will be broadcast if a person has recently searched online “where to buy a camera”.

3. Dynamics of the contextual advertising market

Over the past 5 years, this market has been growing at a gigantic pace and ranges from 10% to 60% per year. In monetary terms, the bill amounts to tens of billions of rubles.

Companies that previously spent their advertising budgets on television are moving to the Internet. Banners, SEO articles, teaser ads have become popular tools for attracting customers on the Internet.

But here, too, the balance of power has changed towards the use of contextual advertising, and this is due to its obvious advantages, which I will discuss further.

• I am index- Yandex.Direct system
• G o o g l e- system Google Adwords
• Rambler- Begun system

Google and Yandex are now noticeably ahead of Begun due to their popularity and effectiveness.

Having a number of features and advantages, contextual advertising today allows thousands of people to run their business from anywhere in the world, working in those markets that are geographically remote from the entrepreneur himself.

For example, you can be located in Novosibirsk and at the same time sell cement in Moscow, while earning money based on Moscow prices.

5. What are the advantages and disadvantages of contextual advertising

The benefits of its use are obvious both to advertisers and to ordinary Internet users who are looking for goods and services here.

Let's look at them in more detail.

Advantages of contextual advertising:

1. Accurately hitting the target visitor. The user himself searches for those goods and services that are shown in ads (this is beneficial for both advertisers and search engine visitors);
2. Quick return on advertising. You launch an advertising campaign and within a few hours you receive the first applications (sales);
3. Minimum advertising budget. You can start advertising with a budget of 300 rubles. Contextual advertising can be used either separately, increasing the amount of funds for it, or in combination with other tools (banners, SEO articles, teaser advertising);
4. Flexibility in setting up an advertising campaign. The big advantage here is the flexibility to customize your ads based on your budget, geography, time of day and other parameters to achieve maximum effect;
5. Powerful analytics. After running an advertising campaign, you will have all the necessary data on its effectiveness and will be able to “tweak” any settings in order to get better results in the future;
6. Relevance (compliance) with the interests of the user. As they say, you wanted a party - here you go! :) You were looking for an iPhone, you will only see ads with iPhones. Are you planning to build a house and want to compare brick prices? No problem! Contextual advertising will help you navigate the huge number of proposals on this topic;
7. Convenient format of perception. No pop-ups, annoying sounds or flashing images all over the screen! Neat, easy-to-read, short advertisements - all this makes this type of advertising both effective and unobtrusive;
8. Information content. Despite their compact size, contextual ads have all the necessary components to convey the necessary information: a picture (pictogram), a main semantic heading, an explanation and a link leading to the advertiser’s website.

However, they are not so significant compared to the benefits of its use.

Disadvantages of contextual advertising:

1. Short duration of action. The quick effect of such advertising does not last long; you constantly need to replenish the advertising budget and adjust the settings of the advertising campaign. This is especially noticeable in comparison with SEO promotion, which allows you to ensure a stable flow of traffic over time;
2. Risk of overspending if configured incorrectly. If you set up your advertising campaign incorrectly, the likelihood of losing money will be very high. For example, if you sell cell phones via the Internet and it costs you 500 rubles to attract one customer, and the profit is 2,000 - 3,000 rubles, then this type of advertising is a good investment. But if the cost of a click is unreasonably high due to incorrect settings of the advertising campaign, one client can cost you 3,000 thousand rubles or more, which will eat up all your profits;
3. Uselessness in some areas of business. Contextual advertising is a good marketing tool on the Internet, but sometimes even it turns out to be useless. There are niches in business in which such advertising will not work. These are large grocery chains, oil and gas monopolies, as well as all other areas of business where customers buy goods or services based on recommendations or look for them exclusively offline.

How to use the advantages and combat the disadvantages of contextual advertising

When you have little experience in launching contextual advertising, you do not feel confident, or you just want to try running a campaign yourself, we suggest that you use contextual advertising automation services without fail.

They will help you avoid mistakes in setting up campaigns, eliminate cost overruns, and allow you to use the maximum opportunities of this type of attraction. Such services can practically replace a professional contextual advertising agency, and for free.

6. What determines the cost of contextual advertising?

One of the most important indicators when using contextual advertising is the cost per click.

The cost per click is directly affected by:

1. Niche in which contextual advertising is placed. For example, traditionally expensive and competitive niches are: business, finance, medicine, construction. In these topics, the cost of a click can range from 10 to 1,500 rubles ( 25 $ ). Niches with lower competition are: hobbies, entertainment, cheap goods (consumer goods) with an average price per unit of goods from 100 to 1,000 rubles. Please note that contextual ads in a particular niche are shown according to auction principle. That is, whoever paid the most for their ad will be promoted by the search engine to the most clickable (effective places). The cost of contextual advertising in this case consists of the total price for all clicks of your advertising budget;
2. Method of setting up an advertising campaign. Typically, contextual advertising systems, when creating an advertising campaign, by default offer you to use the strategy “maximum efficiency”. This means that your ads will air in the most expensive places in the search results and appear where they are most likely to be clicked on. Accordingly, the cost per click will be maximum. This is not always justified, since for the same money you can get more conversions by simply optimizing the settings of the advertising campaign when creating it. To reduce the cost per click, you need to know how to properly set up contextual advertising. Then in any, even the most expensive niche, you will be able to receive transitions to your website at the lowest possible price. At the same time, the quality and volume of traffic will be maintained.

In order to find out the cost of a click for various key queries for Yandex, I recommend using the service

So, today I have for you an introductory article on contextual advertising. I’ll tell you what this type of advertising actually is, what types of contextual advertising there are, platforms where you can advertise, and I’ll also write about the advantages of contextual advertising. This is currently one of the most effective sources, so you need to give it due attention.

It turns out that contextual advertising acts selectively and is shown only for specific requests, therefore, if the ads are configured correctly, the advertisement will have a high quality score, which means there will be customers and sales. Therefore, you need to understand that contextual advertising is a tool aimed at increasing sales and attracting new customers via the Internet.

The main feature of contextual advertising is information and the uniqueness of the sales offer. If these two factors are correctly aligned and skillfully presented to potential clients, then there will always be a large number of sales. That's why there are so many on the Internet who make little money, and few who make big money. And based on this, I make it my main goal that readers of this blog begin to skillfully use their online advertising, thereby increasing their profits.

What types of contextual advertising are there?

1) Banner advertising is a still or animated image. This type of advertising occurs quite often because it is noticeable and has a high conversion rate, which has a positive effect on the result of placing a banner on the site;

2)Video advertising is a type of advertising that uses video. Today, it is a very common method of promoting goods and services and is gaining even more popularity every day. Most often, this type of advertising can be found when watching regular video clips, when at the beginning of the video a 15-20 second video with advertising pops up. There are also various kinds of viral video clips, when some large company, using its product or service, creates a short video, and within a few weeks it becomes a hit on the Internet.

3) Text advertising is the most common type of advertising that is found absolutely everywhere. This type of advertising is a regular text ad, sometimes with a picture, and a mandatory link to the advertised resource.

There are two types of text advertising: search and thematic. Search advertising is shown in search results on a website when there is a specific search query specified by the user. A search query can be carried out both on search sites and on regular sites that have a search bar, so the search can be carried out both throughout the Internet and on a specific site. An example of search advertising is shown below.

Thematic advertising is shown on the page of a specific website if the topic of the advertisement matches the user's needs. Such advertising is not shown in the search results of search sites, but on the most ordinary sites and is an addition to the content of the site pages. Thematic advertising is also called behavioral advertising because it corresponds to the interests and requests of users.

In order to host a search or thematic platform, there are quite a few services, but all of them are mainly aimed at working through two Internet search giants - Yandex and Google.

These two search engines have special services for contextual advertising, namely Direct and Adwords, respectively (I will describe them in detail in subsequent articles). Everything that appears in search results on these two sites is search advertising, and everything that is posted on partner sites is classified advertising. All advertising is configured through the interface and after moderation and account replenishment, your ads begin to be shown.

I won’t write why you need to use these two sites to advertise your products or services. Firstly, Nikolay has already written about this, and secondly, you should understand perfectly well that these are the two most leading search engines on the Runet, which means that the entire population of our country uses these sites when searching for something they need. Therefore, it is when working through these two sites that all the main traffic is concentrated.

How contextual advertising works

Contextual advertising is quite simple. There is always something that needs to be advertised (a product, service, website or something else). There will always be those who need what is advertised. And there is always an intermediary - in this case, these are online advertising platforms. The person who advertises, himself or through specially trained people, places advertisements on these sites. The final result in the form of applications or calls will depend on how well the advertising is set up. Therefore, I constantly tell everyone that if there is no knowledge in this area, then it is better to entrust your advertising to professionals, thereby saving not only time, but also money.

Benefits of contextual advertising

1) Attracting only the target audience - as a rule, ads are shown only to potential customers who are already interested in your product or service.

Based on their requests, your ads are displayed, thereby bringing visitors to your site who will definitely buy a product from you or use your service. At the same time, only you decide for which queries your ads will be shown and for which ones not. And I’m not talking now about complex advertising setup schemes that are aimed not only at the absolutely target audience, but also at those who are not particularly looking for what you offer. This is a separate category of clients, the so-called “warm” and “cold”. For them, setting up advertising is of a completely different nature (I will definitely write about this in subsequent articles).

2) Geotargeting - when running ads, you can choose countries, regions and localities where your ads will be shown.

And here it doesn’t matter that you are in a completely different region or even country. Thanks to this, boundaries are erased and you can easily scale your business.

5) 3) Pay only for users - it doesn’t matter how many times your ads are shown. You only pay for specific ad clicks to your website. Sometimes 500 rubles a day is enough to receive daily applications that flow into clients. Of course, the budget depends on the goals and objectives that you want to achieve from advertising. But the big advantage of contextual advertising is its accessibility. This is especially important for beginning entrepreneurs. The only thing I want to note is that it very often happens that people, having no experience in contextual advertising and limited by budget, begin to create an advertising campaign themselves and after 2-3 weeks they have neither money nor clients. This, unfortunately, happens quite often. Therefore, approach setting up advertising very responsibly.

6) Quick results - you can create and launch an advertising campaign within 24 hours, provided that the advertising is not large in volume.

All you need is to create advertisements competently and efficiently and replenish your personal account, and already on the first day after the start of displays, receive the first visitors to the site and applications. Therefore, this type of advertising has an immediate effect. If the advertising campaign is large in volume (usually online stores), then creation and launch can take up to 3-4 days. In this case, you will receive your first visitors within 4-5 days.

Conclusion

Contextual advertising has huge advantages over other advertising tools. Currently, without contextual advertising, you lose a large flow of potential customers, which ultimately affects your profits. And it doesn’t matter whether your business is online or offline. Contextual advertising is ideal for any type and sector of business. Advertising is the engine of trade. And the performance of your business will depend on how you use it. But the final decision is always yours.