Business plan for a car wash with calculations: what you need to open. Sample typical business plan for a car wash

Due to the fact that the number of vehicles on the city streets is increasing, the number of enterprises that provide related services to car owners is also growing. It is worth considering that during operation, the car needs not only maintenance, replacement of parts and consumables, but also care. One way to maintain it is to keep your vehicle clean. Therefore, it will have priority. Some owners clean their car at home, but not everyone has this opportunity, especially since in most cases this can result in a fine being issued.

A ready-made business plan for a car wash with calculations can be used both as an information guide for a novice entrepreneur and in obtaining.

The goal of this project is to open your own business in the provision of vehicle maintenance services. A number of services will be offered to potential consumers - cleaning the car interior and body, polishing body parts.

The required amount of funds to start your own business

In order to implement a business plan for a car wash and tire service, you need to have a little more than 2 million rubles on hand. Of this amount, the owner of the future business can invest only 300 thousand rubles. Thanks to the fact that they exist, we have the opportunity to receive 1 million 800 thousand rubles from a banking institution.

If we consider the car wash business plan from scratch and from economic indicators, then annually we have the opportunity to receive a net profit in the amount of 989 thousand 406 rubles. The payback of the funds that we will invest in the development and opening of our organization will occur no earlier than in two years.

At the stage of starting a business, you need to invest money in the following:

1. Construction of a car wash from scratch for two cars will cost 1 million 800 thousand rubles.
2. Transportation of material for construction and installation - 150 thousand rubles.
3. Obtain permission from all regulatory authorities to conduct activities - 40 thousand rubles.
4. Unforeseen work during the project implementation – 50 thousand rubles.

Thus, in order to open a car wash from scratch, you need to spend 2 million 100 thousand rubles.

Choosing a tax system

We plan to register the future organization as an individual entrepreneur at the place of registration of the owner. As a system, you should choose a simplified system - simplified tax system. The amount of tax paid under this system will be 15% of the organization’s net profit.

To date, a sample car wash business plan has begun the implementation process at the following points:

1. The registration process has been completed at the place of registration. The registration certificate has been received.
2. In order to be able to build a car wash, you need to have a plot of land with an area of ​​at least 80 square meters. We found this site; it is owned by the city administration. We rent it, the cost under the rental agreement will be 10 thousand rubles per month.
3. A modular structure will be used for the construction of the car wash. For these purposes, the market was monitored and a reliable supplier was carried out, who has proven himself to be the best among entrepreneurs. The process of preparing documents for delivery has begun.
4. The staff will include five people - one administrator and four vehicle washing specialists.

We will provide our clients with the following range of services:

• Washing vehicle body parts. This service will be provided by two specialists within ten minutes, and the average cost will be 250 rubles.
• Car interior cleaning, the average cost of a check for this service is 1 thousand rubles.
• Body polishing services. Customers will be provided with liquid wax polishing of body parts. The cost of such a service is approximately 400 rubles.
• Accompanying services. In addition to the basic types of services that are standard for all car washes, we will be able to offer services for cleaning wheels, removing traces of insects and much more. The price will be 100 rubles.

We plan to carry out our activities from 10-00 to 20-00 hours.

Marketing plan

Due to the fact that the number of vehicles on the roads and streets is increasing, the need for using car wash services is also growing. A car wash business plan with calculations will be calculated for potential consumers with an average income level.

In order to ensure a constant flow of visitors, it is best to build a car wash near a gas station. This arrangement will allow you to significantly save on advertising or the organization will not need it at all. The population of the area in which our organization will be located can reach 30 thousand residents.

Thanks to the fact that we will build two boxes, we will be able to avoid a long queue of customers. This is important, since it is possible to avoid the client leaving for a direct competitor due to the long waiting time for an appointment.

According to preliminary data, every day we will accept 30 vehicles for service - that’s 15 cars for each bay. If you consider that the average cost of a service is about 350 rubles, then you can earn 10 thousand 500 rubles per day, and 315 thousand rubles monthly.

But do not forget about seasonality, when the number of visitors will increase sharply and decrease significantly in the cold season.

Let's consider the possible profit size by season:

• Spring – 504 thousand rubles.
• Summer – 157 thousand 500 rubles.
• Autumn – 472 thousand 500 rubles.
• Winter – 126 thousand rubles.

Based on these data, it follows that you can earn 3 million 777 thousand rubles annually.

Production plan

A modular building has a number of advantages:

• Small investment to start a business.
• Construction of a building in a short period of time.
• Due to the fact that the building is modular, there is no need for installation and costly construction work.
• This building can be safely moved to another location. According to technical data, it can be rearranged no more than 30 times during its entire operation.

Staff

We plan to hire:

• Four washers with a salary of 26 thousand 600 rubles.
• One administrator – 15 thousand rubles.

In total, 109 thousand rubles will be spent on this monthly.

Financial plan

We include the following as fixed expenses of the organization:

• Remuneration of employees – 109 thousand 400 thousand rubles.
• Payments to the insurance fund - 32 thousand 820 rubles.
• The rental agreement for the premises is 10 thousand rubles.
• Purchase of fuel – 30 thousand rubles.
• Purchase of detergents – 15 thousand rubles.
• Disposal of all waste during the work process - 7 thousand rubles.
• Unforeseen expenses - 10 thousand rubles.
• The total amount you will have to spend is 214 thousand 220 rubles.

The main expense item for a car wash is employee compensation. However, this is . The annual net profit will be 989 thousand 406 rubles.

Possible earnings

The annual net profit will be 989 thousand 406 rubles. Payback on the funds we invested in starting a business is possible no sooner than in two years.

Purchase of equipment

To work you need to purchase:

• Overpass.
• Ventilation system.
• Washing equipment.
• Washing chamber.

All this car wash equipment is included in a modular structure. If desired, you can purchase additionally.

Documentation

To do this, you will need to write an application, attach a copy of your passport, and a receipt for payment of the state fee.

OKVED code

This code is required for registration. For our activities we choose 45.20.3.

Permit to operate

In order to open a car wash, you must obtain permission from all regulatory authorities. You also need to have permission to build a car wash on the selected plot of land.

The purpose of opening a car wash.
Description of the upcoming project.
Options for car washes in Russia.
Coordination and resolution.
Car wash demand.
Location of the car wash, room for the car wash.
Competition in the washing business.
Marketing, advertising and sales.
The financial part of a car wash business plan.
Prices for car wash services.
Premises for a car wash (rental costs).
Purchase of equipment.
Washing staff.
Total costs (fixed, one-time).
Estimated revenue, profit.
Payback, profitability.
Project summary.
Car wash risks.
Conclusions.

The purpose of opening a car wash.

Provide a wide range of services for:
- cleaning dirt from various parts of cars - wheels, body, wheel arch liners, bottom;
- dry cleaning and cleaning of the car interior and trunk;
- engine washing;
- body polishing.

Description of the upcoming project.

A business such as a car wash is especially popular among people who want to start a profitable business, but do not have special knowledge. And this is quite feasible provided that:
- you have, you will be able to rent or purchase a plot of land, and possibly a ready-made box next to a highway or highway;
- you have the opportunity to settle all bureaucratic formalities;
- you can purchase all the necessary equipment.
Once you understand all the above points, all you need to do is buy detergents and put money in your pocket.

This business plan shows how to organize manual work. Provided that it works around the clock and seven days a week, its profitability will be 30-35%, and this is a relatively high level.

Options for car washes in Russia.

Now in Russia there are three types of car washes.
1. Mobile. They are opened on the basis of a Gazelle-type vehicle, which makes it possible to work with clients in any place suitable for such a business.

2. Portal. They are equipped with automatic car washing facilities, have high throughput, and generate good income. The downside is the human factor. A careless operator can damage the client's car. And this will entail losses from possible compensation for damage and inevitably damaged reputation.

3. Self-service car washes. Here, each client washes his car himself. This is, of course, convenient. However, becoming the owner of such a sink is not affordable for everyone, as it requires considerable funds. In addition, such a business is only advisable in large cities with a high population density.

4. Manual. Most Popular. Here the washer serves customers using special pressure water supply devices.
Coordination and resolution.

The most difficult thing in this matter is to obtain documents allowing you to open a car wash.
You will definitely need to carry out project reviews:
- to the SES,
- in the labor protection service,
- in the nature conservation service,
- from firefighters,
- in architecture,
- from the state examination.
This is not easy, but it is quite doable if you show patience and willpower.

Demandto the car wash.

There are still many car owners in Russia who wash their cars themselves in rivers and garages. However, there are many who consider this method of washing a relic of the past. Basically, these are people belonging to such a layer of the population as the middle class: entrepreneurs, middle managers. Such car owners do not have the time, and perhaps even the desire, to wash the car with their own hands. But there are enough funds to provide this care to specialists.

Along with the fact that recently the number of cars on the roads has increased significantly, we can safely say that the demand for car maintenance services has also increased. This means that a car wash is not only a popular business, but also a profitable one. And over the years, given the trend, the demand for it will increase.

Location of the car wash, room for the car wash.

The main thing to consider when opening such a business is the location. In the city, a car wash should be located in large residential areas with a large number of residents, next to shopping centers, business centers or even in them. It is ideal if you can establish a business near customs and border posts. Car washes installed near parking lots, gas stations or service stations will also be in considerable demand.

The correct location will ensure constant workspace utilization.
Of course, it is best to rent a space for washing. It will be quite difficult to build it. Here it is inevitable to go to the authorities with a pile of documents requiring approval. Just look at the sanitary standards that allow a car wash to be installed no closer than 50 meters from the nearest residential building.

Another option is to buy an already established business. Starting a business at an already existing car wash with well-established operations, your own circle of clients and an acquired reputation is much easier than creating a business from scratch. Apparently, many people choose this option. How else can we explain the rush of demand on the market for enterprises of this type?

Competitionin the washing business.

In our country, car washes have long since become commonplace from the category of “curiosities.” We can say that in any more or less large city they are found, if not on every corner, then quite often. And, accordingly, competition is high. This places another requirement on the business plan - a clear description of how to enter, occupy a place and gain a foothold in this market. And also a clear idea of ​​what advantages your business will have over competitors.

The location of your business will tell you which advertisement to choose. Close to a busy highway, when the car wash is, as they say, in plain sight, you may only need a billboard or a catchy sign with a sign.

Some people put up a “car wash” sign. But this is more difficult, as it requires permission from the traffic police.
At the stage of starting a business, when there are still quite a few or no available funds for advertising, you can declare yourself on your own. For example, selling subscriptions with favorable conditions for the client, holding promotions such as “wash your car five times and get a discount” or “every ninth wash is at the expense of the establishment.” This can attract customers without advertising costs.

And when you “promote”, expand and, perhaps, increase the range of services, for example, by including painting, polishing or tire fitting, you can think about the advertising budget.

The financial part of a car wash business plan.

Feasibility study and implementation features
Prices for car wash services.

The list of washing services consists of:

Body washing and polishing;
- engine washing;
- dry and wet cleaning;
- interior cleaning.
It is worth considering that the car wash business in Moscow is seasonal. In spring and late autumn, queues form at car washes. But in the summer it is calm. Although, of course, the climate in Russia is unpredictable. Summer can be rainy, and winter can be characterized by prolonged thaws and “dirty mess” on the roads.

The location of the wash and the types of cars serviced affect the prices. Let's try to calculate based on 350 rubles - the average cost of car body washing, which is a basic service. The average bill per client will consist of the cost of the basic service and additional services.

Premises for a car wash (rental costs)

So you've decided to rent rather than build a car wash. Then keep in mind that:
- 90 sq.m. - required area for washing from two posts, of which 60 sq.m. - area intended for car wash stations, 30 sq.m. - other rooms.
- another 90 sq. m - the area required for the adjacent area.

It's hard to say how much it will cost. Different cities have their own rental rates, and in many, car washes operate as part of municipal programs on a preferential basis. If we take, for example, the rental rate in the capital, then, according to preliminary estimates, it is about $1,000 per 100 square meters per month.

The cost of preparing the site and premises for a car wash and utilities will have a significant impact. Of course, most often, landlords have already made sure that electricity, running water, and heating are already connected to the premises being rented. But a car wash is a business that may require additional electrical power as well as a water drainage system. Accordingly, additional funds will be spent on this.

In addition, it will be necessary to decorate the room inside and outside. In some cases, you will have to cover the area around with asphalt.
Presumably, all of the above work will require about $7,000 - $10,000.

Purchase of equipment.

The very minimum that will need to be spent on the purchase of equipment will total 351,000 rubles.

Schedule

We establish that the car wash will operate around the clock. From 8.00 to 10.00 and from 17.00 to 22.00 we will make the load maximum, the rest of the time - at the level of 20% of it.
On average, it takes 20 minutes to wash one car. This means it will take an hour to service three cars. Thus, we believe that one post will serve daily: 3*(2 hours + 5 hours) + 3*(24-(2+5))*20% = about 30 cars.
Through both posts - 60 cars.
To summarize: on average, a two-post car wash can serve 30*60=1800 cars per month.

Washing staff.

It all depends on the scale of your wash. The larger it is and the more jobs there are, the correspondingly more service personnel will be required. Also consider the number of shifts. Many car washes serve customers in two or three shifts.

Let’s assume that when fully loaded, you will need a cashier-accountant and 9 people who will work in three shifts.
We calculate labor costs using the formula: 9*20,000 + 30,000 = 210 thousand rubles per month. That's $7,000.

Total costs (fixed, one-time)

We calculate costs using average figures.
One-time costs (in dollars):
- equipment - 12,000;
- installation of equipment - 1,000;
- water supply and drainage - 4,500;
- landscaping - 2,500;
- interior decoration - 3,000;
- documentation permitting the opening of a car wash - 4,500.

Costs each month (in dollars per month):

Salary - 7,000;
- additional costs - 2,000;
- rent of premises - 2,000 (including utility bills for water and electricity);

Total costs:

General capital - $27,500 (825,000 rubles);
- monthly - 12,000 dollars (360,000 rubles).

Estimated revenue, profit

We calculate the expected monthly revenue using the formula:
1800 cars/month * 400 rubles/car = 720,000 rubles.
Without deducting taxes, the profit will be: 720,000 rubles - 360,000 rubles = 360,000 rubles ($12,000).
After taxes - $10,500.

Payback, profitability

This type of washing will begin to pay for itself after 2.5 months of operation.
Profitability:
- gross profit margin (GPM) - about 50%, net profit (NPM) - 40-45%.
- return on investment (ROI) - 38%.

Project summary.

The investment will be $39,500. It will take five to ten months to return them. Net profit will be from 5,000 to 15,000 dollars per month.

Car wash risks.

When opening a car wash, take into account the risks that may entail additional costs, reduce profitability, and in the worst case, even ruin you.

Raids by inspection services, high demands from the SES;
- an unsuccessful location of a car wash will lead to a lack of customers;
- high competition;
- human factor - insufficiently qualified personnel;
- Force Majeure.

Conclusions.
Opening a car wash is difficult, however, it is low-cost compared to other types of business. It will quickly pay for itself and generate high income. But subject to a favorable location and successful receipt of permits at all stages of business approval with various authorities.

*Calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to open a self-service car wash to provide a range of affordable and high-quality services to customers in a city with a population of more than 1 million people. The establishment's main source of income is payment for the use of specialized washing equipment. Self-service car wash offers an automated service, with the help of which the client independently takes care of his car. The advantages of this business include:

Demand for this type of service;

High throughput;

The price is 1.5-2 times lower compared to conventional car washes;

Savings on personnel costs;

High level of income.

The target audience is car owners who value quality, speed and low cost of car wash services. Price segment – ​​average.

Investment costs in the amount of RUB 5,533,000. aimed at the construction of a self-service car wash, landscaping of the territory, the purchase of specialized equipment and the creation of a working capital fund.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Every year in Russia the number of cars grows by 1.5 million units. According to the traffic police, over the past 10 years the vehicle fleet of Russians has increased by 65%.

Rice. 1 – Dynamics of the Russian passenger car fleet

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Trending product 2019..

The total number of car washes in Russia is more than 12 thousand, but this is not enough to meet the demand for car wash services. The need for car washes increases by 110 units annually.

Car washes remain a fairly popular and profitable type of business. Car wash market trends reflect the growing popularity of self-service car washes. In Europe, the share of self-service car washes is 50%, but in Russia it is only 10% - that is, the niche is almost empty. At the moment, the self-service car wash market is in a stage of active development, which is also explained by the investment attractiveness of the business - the initial investment pays off within 1-1.5 years, and the profitability is 85% or higher.

A self-service car wash is an automated service through which the car owner can independently care for his car. For this purpose, stationary stations are installed in the car wash complex, designed for one parking space and equipped with a panel with connected equipment. A simple interface allows you to select a number of paid services, such as: washing - hot or cold water, with foam, with osmosis; waxing; drying; dry and wet cleaning of the car interior and trunk using a vacuum cleaner. Depending on the number of services chosen, the final cost of washing is determined - the average bill is 90-150 rubles. A full car wash at self-service stations takes 7 minutes, which allows you to avoid long queues and save on staff - two operators working in shifts will be enough. Thus, the phenomenon of self-service car washes consists of the following advantages:

saving time and money for the car owner;

no long queues;

traffic capacity up to 900 vehicles per day;

quick payback of the project;

low level of competition;

the ability of the car owner to wash the car himself, which eliminates complaints about the quality of services and ensures savings on personnel.

In times of crisis, this type of car wash is becoming especially popular, since traditional car wash services cost car owners 1.5-2 times more, and washing one car takes an average of 30 minutes. The obvious saving of money and time is a significant advantage of self-service car washes. In addition, such car washes are trusted by customers, since the car owner himself can control the thoroughness and quality of the wash. Another important parameter in favor of self-service car washes is their ability to service up to 900 cars per day. Table 2 shows comparative characteristics of various types of car washes according to this criterion.

Table 1 - Average productivity of various types of car washes

Based on the data presented, it becomes obvious that during a crisis, the most popular service in the car wash market is self-service car washes.

3. DESCRIPTION OF GOODS AND SERVICES

When organizing a car wash, we considered two key parameters - geographical location and equipment that provides a range of services. The profitability of a car wash depends on these two parameters.

Plot. The most significant issue when organizing a car wash is finding a suitable site and collecting all the necessary documentation for the construction of a car wash. We will choose a convenient location for the car wash, since its profitability depends on this. The most attractive areas for a car wash are those located in an area of ​​high but slow traffic:

parking lots of mega-complexes, shopping centers;

parking lots;

areas at the entrance to residential areas;

busy city streets;

entrance to the city.

The most suitable area is the area behind the traffic light. While waiting for the green signal, the driver can look around the area and will definitely notice an advertising sign or sign leading to a car wash.

After choosing a site, you must contact the local administration and inform about your intention to open a car wash in this area. You should also find out the status of the site - the land must be intended for industrial construction. Another important nuance is the presence of the necessary communications or the ability to connect power to electricity, sewage, and water supply.

The next stage is the preparation of construction and permitting documentation. The list of required documentation includes:

Permission from the SES;

Permission from the fire department;

Permission from town planning authorities;

A copy of the self-service car wash project certified by BTI;

Permission from the environmental service.

If the site is rented, the following should be added to the specified list:

Land plan;

Plan of the building to be built;

Permission from the local executive committee.

Approval of the project will take up to 6 months, the construction and commissioning phase will take 2-3 months. On average, it will take about a year to launch a car wash built from scratch.

The entire stage of car wash construction is shown in Fig. 2.

Rice. 2 – Stages of creating a self-service car wash

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It should be noted that the demand for car wash services has a pronounced seasonality - the greatest demand for car wash services is in the fall and spring, and in the summer and winter the demand decreases significantly. Therefore, the time of opening a business must be planned in advance in order to hit the peak of consumer demand.

Equipment and services. Customers will give preference to a sink that is equipped with convenient and high-quality equipment that has wide functionality at an optimal cost. Most self-service car wash machines provide the following types of services with an average price per 1 minute of use:

Water supply - knocking down dirt and foam from the car body with water (20 rubles)

Foam - applying contactless foam to the car body (50 rubles)

Air - blowing out residual moisture from locks and rubber seals with compressed air (5 rubles)

Wax – applying a protective layer of wax, which ensures quick drying and protection from dirt (30 rubles)

Osmosis - churning with water without salts to prevent marks and streaks when drying (30 rubles)

Vacuum cleaner - dry and wet cleaning of the interior and trunk of a car using a vacuum cleaner (10 rubles)

Turbo wash - washing the car body with a mixture of water and non-contact emulsion chemicals, designed to eliminate special contaminants (40 rubles)

Self-service machines allow you to choose the required set of services, which determines the cost of washing. The average cost is 150 rubles.

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Manufacturers offer various types of equipment, the cost of which depends on the set of functions and the number of expected parking spaces. The average cost of 1 set of equipment is 470 thousand rubles - manufacturers such as Avant, Alles, CW TECH fall into this price segment.

The most budget-friendly equipment option is offered by the domestic company Aqua-Group: 6 packages - from minimal to premium, differing in the range of functions. The cost of such equipment ranges from 220 to 470 thousand rubles.

It is recommended to organize a car wash with 3 or more stations - otherwise the car wash will be unprofitable. This business plan considers a self-service car wash with 4 parking spaces. To organize a car wash with 4 stations, an area of ​​about 250 m2 is required. The rent of such a site in an average Russian city will range from 50 to 150 thousand, depending on the availability of communications and the location of the facility.

Thus, fully equipping 4 self-service car wash stations will cost approximately 2 million rubles. It is also possible to purchase washing equipment for rent. For example, the Moi-sam car wash chain offers equipment with a rental fee of 44 thousand rubles/month. This business plan assumes the use of washing equipment from the manufacturer Aqua-Group, Premium package: the cost of a set of equipment for 4 posts is 1,480,000 rubles, the throughput is 576 cars per day. This equipment includes all the basic functions listed above.

4. SALES AND MARKETING

To organize a self-service car wash, we chose to create an independent enterprise with its own brand.

A memorable name is a way to attract consumer attention. The assistance of naming specialists will cost an average of 6,000 rubles - the price includes the development of a brand, logo, and name. Of course, this is an optional expense item.

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The most effective advertising for a car wash is outdoor advertising. It is recommended to install the sign 2 km before the car wash. The production and installation of one sign next to road signs costs an average of 15,000 rubles. To increase the effectiveness of outdoor advertising, it is planned to produce two signs that can attract the required number of customers.

5. PRODUCTION PLAN

The target audience is car owners for whom speed, quality and low price of services are important.

The work schedule is around the clock, which will increase the number of clients.

To operate a 24-hour self-service car wash, two operators are required who work in shifts. The operator advises car wash clients, monitors clients’ compliance with the rules for using car wash equipment, refills consumables, and maintains order in the car wash area. A repair specialist conducting service maintenance is also required. The specialist is expected to work part-time.

Table 2 – Optimal staff of a self-service car wash and payroll

Insurance premiums amount to 32.06% of the payroll, that is, 22,442 rubles. Thus, personnel costs, taking into account all deductions, will amount to 92,442 rubles.

The average number of car wash clients per day is 40 cars per post, that is, the car wash will receive 160 cars per day. Based on an average bill of 150 rubles, daily revenue will be 24,000 rubles, or 720,000 rubles per month. At maximum load of a car wash with 4 stations, the daily revenue will be 86,400 rubles, or 2,592,000 rubles per month.

6. ORGANIZATIONAL PLAN

In order to implement the project, an individual entrepreneur is registered. The form of taxation is the simplified tax system with the object of taxation “revenue” at a rate of 6%. Types of activities according to OKVED-2:

45.20 “Services for maintenance and repair of motor vehicles” - it is recommended to indicate as the main one, in addition you can indicate:

45.20.3 Vehicle washing, polishing and similar services.

50.20.3 Provision of other types of vehicle maintenance services

77.39 Renting and leasing of other types of transport, equipment and materials not included in other groups.

It should be noted that lawyers do not advise specifying vehicle washing as the main activity, since in fact, at a self-service car wash, the main service is the rental of specialized equipment, and car washing is carried out directly by the client. Based on this fact, the Federal Tax Service classifies the activities of self-service car washes as “the provision of services for the rental of special equipment and working space for washing cars for rent.”

7. FINANCIAL PLAN

The financial plan includes fixed and variable costs. To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of construction, equipment and inventory.

Table 3 – Initial investment

Expense item	Price, rub	Notes
Development (receipt) of design and permitting documentation
Construction		Average indicator according to the Aqua-Group company website
Specialized equipment for 4 posts		Washing equipment manufactured by Aqua-Group, Premium package, 4 stations
Individual entrepreneur registration, stamp, account registration
TOTAL:	5083000

It is important that the initial investment should include the cost of renting a plot in the first months while construction work is underway (3 months * 150,000 rubles). Thus, the required amount of initial investment will be 5,533,000 rubles.

Table 4 - Monthly expenses

The financial plan of the project is given in Appendix 1.

8. EVALUATION OF EFFECTIVENESS

The payback period of the project with an initial investment of 5,533,000 rubles is 20 months. The net monthly profit of the project upon reaching planned sales volumes will be 250,000 rubles. It is expected that the planned indicators will be achieved in the sixth month of operation of the car wash. Return on sales in the first year of operation is 33%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

We list the main risk factors when creating a self-service car wash and ways to respond to threats. TO internal risks relate:

Poor choice of location for a car wash. This risk has the highest probability and significant consequences. A qualitative geomarketing analysis of the area, infrastructure, and traffic flows will allow you to eliminate the wrong decision, which will allow you to more accurately assess the level of sales taking into account the density of potential consumers.

Technological risks, which include incorrectly selected equipment, breakdowns, and misuse of technological capacities, which can lead to the stoppage of business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, and proper selection of equipment.

Low level of personnel competence. Irresponsible attitude towards property and poor quality of service can lead to serious financial losses. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary.

External risk factors:

Opening new points in relative proximity, dumping direct competitors. The emergence of new car washes will lead to a redistribution of the customer base and profits. Reducing this risk is possible by creating your own customer base, developing a unique selling proposition and stimulating consumer loyalty.

Sample brief description of the project:

Activities: stationary car wash.

Location: you need to indicate where the service is located, the approximate population of the area, and the approximate number of potential clients.

Area: 60 square meters.

Form of ownership: rent.

Schedule: 7:00-21:00, seven days a week.

Documents for car wash

The case should be registered as IP by selecting the code OKVED 74.70.2 – “Cleaning and cleaning of vehicles.” You can begin work only after collecting a complete package of permits from government authorities. Certificates and permits for opening a car wash:

• Conclusion from the local fire safety service;
• Lease agreement and BTI plan for the premises;
• Sanitary and epidemiological conclusion. A complete list of requirements and documentation is given in Rospotrebnadzor Order No. 776 dated November 21, 2005 “On sanitary and epidemiological examination of various types of activities”;
• The list of establishment services agreed with the State Sanitary and Epidemiological Supervision;
• Certificate from the labor protection service;
• Permission from the Nature Conservation Service. To obtain this, you will need a developed scheme for the implementation of waste discharge;
• Agreements with public utilities: on household waste disposal, disinfection, disinfestation, etc.;
• Permission to open an establishment in the selected location from Rospotrebnadzor. Issued based on consideration of all the above documents.

The approximate cost of registration and documentation is $1200.

To launch the project faster in the work, it is worth involving lawyers or special companies involved in the preparation of permits.

Production plan

A business plan for opening a car wash must begin with choosing the location and arrangement of the premises.

Where is it profitable to open a car wash from scratch?

The best places: at the entrance to the city (drivers want to wash their car after a long journey or before a trip), near border and customs posts, next to gas stations, parking lots, and car service stations. As an alternative, a location in a densely populated residential area is suitable. Such a point will serve mainly regular customers. Located near a large shopping center, you can count on visits from owners of expensive cars. There may be less clientele, but the average check is higher.

The establishment must be located at a distance of at least 70 m from residential buildings. Important condition– the service is located near major roads and must have good entry/exit and parking spaces.

Premises requirements

If the rented property has not previously been used as a car wash, you will have to take care of arranging wastewater drainage, because the water consumption at such an enterprise is very high. Ideally, the drain should lead to a central water supply system, otherwise you will have to design a waste pit. Such work costs from $700-800.

We calculate costs based on the fact that we rent a building with an equipped drainage system. Other requirements for the room: waterproofing and thermal insulation, good lighting.

An example of space distribution: the service consists of two boxes (each 4 meters wide, 6 meters long, 3 meters high). These are universal sizes that allow you to equally service cars and trucks. The remaining 12 sq. m – waiting area for clients. The administrator works here. The required area adjacent to the sink is 30-40 square meters. m.

If you rent an almost finished plot with an asphalt entrance and all the necessary communications, the monthly fee will be about $700-800. Approximately $2,500 will be required for cosmetic repairs and additional moisture insulation.

Technical base

Our car wash is focused on manual labor; such equipment is cheaper and pays for itself faster, especially in small towns.

Necessary equipment for a car wash:

1. High-pressure apparatus with water heating (two pieces) - $1200-1300. It is worth purchasing two devices of different power. One for light pollution (with a capacity of 400-500 l/hour) and one more powerful (800-900 l/hour). The best manufacturer is Karcher;
2. Professional vacuum cleaner for dry and wet cleaning (two pieces) - $1000. Elsea, Nilfisk-Alto, Baiyun;
3. Two foam generators - $650. PROCAR, Karcher, A.E.
4. Chemical cleaning apparatus - $150. Karcher;
5. Treatment plant - $1200-1300. AROS, Aqua;
6. Small equipment (cart for tools and detergents, scrapers and brushes, napkins, rags, dustpans, brushes, gloves, etc.) - $100;
7. Auto chemicals (car shampoos, windshield washes, glass cleaners, cold and hot wax, polishes) - $150.

The price of a set of washing equipment is around $4,500.

What is needed to set up a waiting area? Administrative desk with telephone and computer, sofa, 4 chairs, coffee table, LCD TV and vending machine with tea and coffee. Or you can offer customers free coffee as a bonus for ordering.

But installing a vending machine will allow you to earn additional money from visitors waiting in line. A used machine from the Necta, VendShop, Saeco brand can be purchased for $1200-1300. Arranging the foyer will require an investment of $2,500.

Services and pricing

We create an approximate price list. Each service varies slightly in price depending on the type of vehicle. Main list:

• Full body wash (with foam and drying) – $4.5-5;
• Express body wash (dirt removal without drying) – $3-3.5;
• Regular cleaning of the interior with a vacuum cleaner, washing windows and door trim – $4-5;
• Washing the engine and engine compartment – ​​$5-7;
• Washing and cleaning the trunk with a vacuum cleaner – $3-4;
• Blackening of bumper and tires – $3-4;
• Body polishing – $7.5-9;
• Body treatment with liquid wax – $3-3.5;
• Washing all windows – $3;
• Wheel washing and drying – $1.7-2.3;
• Dry cleaning of wheel rims – $2.1-3;
• Removing stains from the body (bitumen, insect marks) – $3-4;
• Disc polishing – $3-3.5;
• Carpet cleaning – $0.8;
• Cleaning the interior of fur and animal hair – $2.6-2.8;
• Cleaning and conditioning of seats – $2.5-3.3;
• Interior dry cleaning – $62-92.

Organizational plan

One worker is required for one vehicle, two workers are required for two posts. The optimal work schedule is every other day. You will need to hire six washers, an administrator, and a cleaner. Accounting is outsourced. The monthly salary fund is around $3200.

Marketing strategy

In addition to a bright sign, you should get a sign with a sign indicating the road to the car wash. It is displayed on the street during the operation of the establishment and does not require approval from the authorities, like outdoor advertising. Its cost is about $60.

You can put up a road sign indicating the direction of travel and the distance to your service. This requires coordination with the traffic police (in particular, justification for the traffic pattern in the selected area), and the production and installation of a sign costs $150-200.

Sales promotion

To attract new customers and acquire regular ones, you need to develop discounts, offer promotions and discounts. You can offer a service as a gift with the main set (for example, blackening of rubber for orders over $5). Offers like “Every fifth wash as a gift”, “25% discount on all work on the last day of the month”, etc. work well.

In the first days it’s real attract attention with signs like “We are open! 50% discount on car wash!”

A start-up business can receive visitors thanks to gift subscriptions for small services, such as cleaning the trunk, glass, and rugs.

Financial plan

Let's calculate how much it costs to open a car wash and how much you can earn. It is necessary to draw up a financial plan taking into account possible unforeseen expenses.

Capital expenditures:

1. Documentation – $1200;
2. Repair – $2500;
3. Rent for three months in advance – $2200;
4. Purchase of equipment and furniture, appliances – $7,000;
5. Signboard, investment in advertising – $300;
6. Unforeseen expenses – $500-700.

In total, a turnkey car wash for 2 stations will cost approximately 14 thousand dollars. Monthly expenses consist of paying for utilities, rent, purchasing auto chemicals, paying salaries and amount to about $4,500.

Let's decide on profit calculations. Two posts can serve 50-55 cars in a 14-hour working day. The average check is $4.5. The car wash's monthly revenue is approximately $7,000. An additional income of $200-300 will come from a coffee machine. Net profit is around $2800.

This is a detailed description, with minimal costs. The project pays for itself in 7-8 months and begins to generate stable income. It is possible to increase profits by opening an additional post.

Our country is characterized by poor quality roads and rapidly changing climatic conditions. Here we can add the great scarcity of roads with two or more lanes in one direction, and the frequent disrespectful attitude of drivers towards each other. All this leads to the fact that after just a day or two of active use, almost any car turns into a dirty steel monster. And no matter how neat and clean the driver is, this transformation cannot be avoided. The only way out of the described situation is to regularly wash your car.

Key project indicators:

The cost of the project is 2,400,000 rubles.

Average monthly revenue is 352,000 rubles.

Profit – 172,000 rubles.

Payback – 13 months.

There are not many washing options:

• at a conventional car wash in manual or automatic mode;
• washing at home, somewhere near your garage from a running water supply or with water brought in a canister.

What the driver chooses from these two options depends on both his personal preferences and financial capabilities. But lately, you can increasingly hear about a third option for keeping your car clean - a self-service manual car wash. Let's consider this option in terms of building a business, studying the samples of car wash business plans with calculations available on the Internet. But first, it’s a good idea to figure out exactly why a hand car wash is attractive to motorists and what the most important needs of these people it can satisfy.

Car owners visit a self-service car wash for several reasons:

• in order to save your own money and time;
• independently caring for an iron pet even gives the owner some pleasure;
• everything that is necessary for high-quality cleaning of a car, including special clothing and washing equipment, is available at this car wash;
• By doing the washing with your own hands, a person gets rid of the fear that without his participation this action will be carried out with poor quality.

You can also give arguments in favor of choosing a self-service car wash, which together will give a clear understanding of the demand for this enterprise, possible risks, and therefore the high probability of success of a business built on providing services to motorists.

This type of car wash has important advantages over stationary points of a similar purpose:

• to install mobile washing station boxes, there is no urgent need to build a foundation or prepare a special concrete area;
• the time it takes to put the enterprise into operation is minimal;
• Along with the documentation for the equipment, resellers supply the necessary permits for organizing the work;
• no sewerage is required, because the finished module contains water purification equipment for recycling;
• All equipment can be easily dismantled and moved to a new location.

In this article, the main goal is to give a novice businessman a concrete idea of ​​how to draw up a business plan for a mobile car wash or a plan for a stationary point for a similar purpose.

Planning a car wash business

We will consider planning the opening of a car wash from scratch, following all the classic stages of developing this document. The documents for developing a business plan for a self-service car wash will include sections such as organizational part, production and financial activities. The competitiveness of the newly opened enterprise cannot be excluded from planning. The economic section will summarize the work in specific figures. Compliance with this sequence will have a positive effect on the situation with obtaining a loan from a bank or attracting investor funds.

Production part

The main issue in the production plan for opening a car wash from scratch is to choose the right location in relation to city blocks and busy transport interchanges. One should not lose sight of the availability of good access to the site and access to the highway. After all, creating your own customer base for a car wash is almost impossible. Almost 90% of all clients are random people. Therefore, the success of a business will greatly depend on the choice of location. It would be very useful if the rented space would allow us to set up an administrative building and a small parking lot next to the wash bays for the cars of service personnel or motorists waiting in line.

One of the main parts of the business plan for opening a car wash from scratch should be the timely determination of the status of the selected land plot with documents confirming this fact attached to the plan. The site should be intended for development with industrial facilities. You must also inform the city administration in advance about your intentions to open a business at a car wash. Unlike a mobile washing station, communication connections are also very important for the operation of stationary equipment. This includes electricity, water supply and sewerage, equipped with wastewater treatment facilities.

Now the Russian equipment market is replete with offers for the sale of modular car washes. These are metal blocks that look like containers. The equipment delivery package also includes a diesel generator as a source of autonomous power supply. Other important elements of the mobile washing complex are tanks for waste and clean water with an installed filtration system for circulating water supply.

Organization of car wash operations

If you plan to wash four cars at the same time, you will need a plot of land with an area of ​​at least 500 square meters. meters. To rent such space from a private owner within the city, an annual fee of about 300,000 rubles will be required. It will be lucky if the selected plot of land is state-owned, in which case the rent will be significantly lower.

Once the site has been selected and an agreement to rent it has been reached, you need to begin registration steps to open a business. It will be necessary to obtain a business permit from the local SES, fire safety service and register with the tax authorities. It is very convenient to entrust all these actions to specialists with a legal education who undertake to provide similar services. It is also better to entrust the installation of equipment and the construction of the required structures to contractors if it is possible to agree with them on an acceptable amount of payment for the work.

For a mobile car wash there is no need to obtain permits, partly and therefore there is no need to plan the business yourself; it is quite enough to analyze and then use a ready-made car wash business plan.

The supplied set of equipment also includes a package of necessary documents:

• operational manual;
• fire safety report;
• conclusion of the SES;
• equipment passport;
• certificate of conformity.

It turns out that to operate a modular car wash, you just need to conclude a lease agreement for a land plot, select a staff of workers and start serving customers. The price of a modern washing module for 2 boxes is 1 million 250 thousand rubles.

The organizational plan includes the recruitment of staff, staff salaries and the form of cooperation with these people. Experienced entrepreneurs believe that for normal operation of a car wash with 2 bays, 2 people are sufficient. Their work should be in shifts, with a schedule of 2 in 2 twelve-hour shifts. According to the marketing plan developed for such car washes, the best option for remunerating workers is piecework wages. It is usually paid daily and is about 1/5 of the cost of services provided per shift. The entrepreneur himself is engaged in administrative functions, purchasing the necessary materials and tools.

Financial plan

For the financial plan, we take the activity of a mobile car wash for 2 cars, located within the boundaries of a city of half a million, next to a busy highway. A few tens of meters from the car wash there is a gas station, which is a significant advantage for the business and increases the final efficiency of the project. The average cost of services for one visitor is 400 rubles.

First, let's estimate the costly part of starting a business - the size of the investment:

• purchase of equipped modules - RUB 2,250,000;
• costs for delivery of equipment and its installation – 150,000 rubles;
• total - 2,400,000 rubles.

To assess the income of an operating enterprise, it is necessary, among other things, to take into account the seasonality of the business. High yields are observed from March to October, and from November to March there is a significant decrease. This is due to the fact that in winter, the movement of private cars is sharply reduced, and transport companies prefer to wash their cars at their base.

The average revenue per month of operation of the enterprise will be 352,000 rubles.

When pricing washing services, you will need to take into account the costs of diesel fuel for the generating station, periodic replacement of water in containers and replacement of filter element cartridges. You also need to add the costs of purchasing cleaning materials and products. The total cost of services for work during a shift is approximately 940 rubles.

General expenses include wages of workers, tax payments, rent for premises and periodic payments to a temporary accountant. In total they will be approximately 123,000 rubles. per month.

The calculation of enterprise profit is carried out taking into account monthly revenue, from which all listed expenses and tax deductions must be subtracted. Net profit for a month of operation of a car wash will be about 178,000 rubles. With such a good result, the profitability of the enterprise will be equal to 50.6%. Based on the net profit received and the size of the initial investment, it is not difficult to calculate the payback period: 2,400,000/178,000 = 13.48 months or a little more than a year of hard work of the modular mobile complex.

Of course, the given example of a car wash business plan cannot exactly correspond to any business project implemented in the real situation of a given time. But most of the indicators outlined in the project will be very close to those achieved in modern business. As funds accumulate, after the initial investment has been recouped, you can begin to develop a business plan for organizing and developing a car wash with a larger capacity or in another area of ​​the city. After all, time does not stand still; some successes are only a prologue to others, already larger in format and size of invested capital.