How to open a beer store and guarantee its success? How to open a draft beer store: subtleties and main points of organizing a beer business How to open your own pub.

Beer is a fairly common drink in Russia, and accordingly there is a great demand for it. Many buyers have already given their preference to draft beer, leaving bottled beer aside or on the shelves of hypermarkets, because they differ from each other not only in taste, but also in quality. Opening a draft beer store is a good idea for a business, since the demand for it is increasing every year, despite the fact that such a business is in the seasonal category.

Location

Store location– one of the main parameters of whether you will make a profit from your business or not. As you may have already noticed, most often draft beer stores are point. They are located in shopping centers, and at the exit from the supermarket, and near the metro, that is, in places with high traffic volumes. In such stores, beer is bought to take away, and a low rental rate allows you to quickly pay for yourself and start making money. There is also a point of sale in the form "shop-bar". They are located over a larger area and require a good bar counter and chairs. There are also beer boutiques, which are small pubs.

When choosing a location for a store, it is important to take into account the existing “restricted areas”, which include medical, educational and sports institutions. Before renting space, it is important to study the area in which your future store will be located. Advantage is, of course, given to residential areas, since they have more residents and fewer competitors (restaurants, cafes, bars).

The supermarket will also become a competitor, since it is sometimes easier to buy beer there along with groceries than to stop somewhere else on the way home. And, as already mentioned, they also often already sell draft beer, so if the sale in them is not carried out by you, then, alas, only a variety of varieties at your point can increase the number of customers. It is not advisable to open a point near business centers. It is unlikely that anyone will come to you for a whole liter of drink during work, so you will only have to hope for visitors to come after work.

It is also undesirable to open a store in the basement of a residential building, and this time the influencing factor is not traffic, but the possibility of fire safety problems, following which retail outlets must have two exits. Accordingly, you may stay there for some time, but the store will close quickly enough.

Student dormitories or recreation parks can increase the number of customers, and it is also advantageous to locate such stores at the exits from the city. Many people on the way to their dacha want to buy a bottle of fresh draft beer with them.

One of the important permits will be a liquor license. and who can receive it?

What do you need to open a tire shop? What documents to prepare and equipment to purchase?

What is needed to open a store?

We have already talked about where it is better to locate the future store. Now let's dive into the list of documents (usually: a specific package) needed to open.

Documents for a draft beer store

1. If you are going to carry out street trading, you need appropriate approval from local authorities.
2. If the store is located in a shopping center, you must obtain permission to sell beer
3. Registered individual entrepreneur or LLC.
4. A conclusion from the SES (Sanitary and Epidemiological Service) is required.
5. Conclusion of the State Fire Supervision Authority. (The premises for a draft beer store must comply with fire safety standards).
6. Conclusion of Rospotrebnadzor.
7. A concluded agreement with the lessor (owner or lessee) of the area.
8. Employment contracts with employees who have health certificates.
9. Registered cash register.

What requirements can the SES put forward for a draft beer store?

It is better to use tiles or non-toxic paint as finishing. Lighting should be both natural and artificial. It is also necessary to install emergency lighting. Central heating is required. It is also important to maintain hygiene conditions for employees. It is better to discuss the details of these requirements with SES employees.

Attention is also paid to the safe conduction of electricity. Cables must be laid at a certain height and they must be protected from possible damage. A switch is required. Don't forget to buy fire extinguishers and make an evacuation plan.

The fire inspectorate will require you to comply with these rules:

1. The room must have an emergency exit, the doors of which must open from the outside.
2. Instructions on safety measures must be developed. All store employees must undergo training.
3. Signs with the fire department number, as well as emergency exit plans, must be posted in the premises.
4. Fire detectors must be installed.

This is, of course, an incomplete list of necessary requirements. In order to comply with all the rules, it is better to consult a specialist.

Equipment for a draft beer store

Equipment can either be purchased or rented. It depends on your funds, as well as on your intentions for the duration of the business. If you are going to open a place that will exist for a long time, it is worth buying equipment - the less hassle.

Now let's move on to exactly what you need.

1. Cooler. This device will be able to maintain a beer temperature of about +5 degrees. It is necessary to satisfy the client’s needs, because no one will come to you again after buying warm beer from you. This pleasure is not cheap - about 20,000 rubles. But it is necessary, nothing can be done about it.
2. Rack for installing filling taps.
3. Counter.
4. Kegs. This is a stainless steel container that is used to transport beer.
5. Beer column. This is not only a device for dispensing beer, but also an important design element.
6. Drip catcher.
7. Beer tap (if beer is to be poured into glasses).
8. Beer hose.
9. Gas cylinders. They are needed to force beer out of the keg.
10. Reducer to maintain pressure in the cylinder.
11. Fridge.

Design and interior

The interior of your store can be very different, but it is better to adhere to established standards. It is better to start from the interiors of an Irish or Czech pub. The combination of brick and wood structures will make your store truly stylish. If you place several bar stools around the counter, dim lighting will be to your advantage.

Staff

Choose pleasant employees, because not only you, but also the buyer will need to deal with them. They will become the face of your establishment. Look for future bartenders with experience so that they can handle utensils without anything falling out of their hands. They should also be helpful and dare to politely refuse a client.

Don’t forget about those cases when you can’t pour a person any more, so it’s better to give up 100-200 rubles of profit and tell the person “no” in time.

Typically, beer stores work in shifts, so two employees with a 2-to-2 schedule will be enough. It’s better to pay for the work with a percentage of sales. This will add motivation to them. To prevent employees from stealing, you can install “controllers” between the keg and the tap. This way you can monitor whether sales records are being kept correctly.

You will also need an accountant and a cleaner.

Beer suppliers and beer store assortment

For successful trading you need at least 7 types of beer offered. It is recommended to sell light and dark beer, as well as 1-2 imported varieties. You can diversify your assortment with unfiltered products. Cider, mead and cherry beer are becoming increasingly popular. Try adding them to your assortment. With their sale, you will also have a female buyer.

Add snacks to your beer sales. A rare buyer who wants to spend the evening after a hard day at work will deny himself the pleasure of buying dried fish for beer or other snacks. You will get additional profit from this.

Beer storage

Kegs are considered the best way to store beer, especially in a draft beer store environment. In them, the drink is hermetically sealed and especially tasty. The shelf life of draft beer in such a keg ranges from 30 to 90 days. This depends directly on the variety.

It is not recommended to store the kegs themselves on the floor. It is better to use wood flooring for them and not keep them near the radiator. The ideal storage temperature is +10 degrees. To maintain quality and shelf life, it is best to move the keg to the room where it will be opened 24 hours before use.

The beer cooler must be placed in a ventilated room. If the beer in the keg suddenly freezes, turn off the cooler. The gas cylinder must be in a vertical position.

Sample business plan for a draft beer store

Now let's summarize by drawing up a rough business plan with calculation of equipment costs:

• Registration of an individual entrepreneur or LLC, legal advice – 25,000 rubles.
• Rent for a draft beer store, 40 sq. m. m – 30-50,000 rubles per month. (Depends on the area).
• Realtor services – 20,000 rubles.
• Renovation of premises and interior design of a draft beer store – from 40,000 rubles.
• Equipment – ​​180,000 rubles.
• Beer – 100,000 rubles
• Accountant salary (outsourcing) – 5,000 rubles per month.
• Sellers (service of two people) – 35,000 rubles per month.

Total: approximately 460,000 rubles.

The monthly expense will be about 250,000 rubles. It turns out that you should earn more than 9,000 rubles per day. If the minimum order value is 300 rubles, then 30 customers will be enough for you to break even. Agree, not so much.

In conclusion, we would like to wish you success in your business. Remember that compliance with the requirements of public services, a sober approach to business, and dedication to your idea will help you achieve incredible results and profit.

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Today in Russia, people have tasted the taste of real live beer and most connoisseurs of this drink are willing to overpay a little for its quality and taste. This circumstance makes a point selling beer on tap quite profitable.

The obvious advantage of the business under consideration is its high profitability, and a small amount of start-up capital opens the door to almost everyone. At the same time, there are many nuances that need to be taken into account when drawing up a business plan for a draft beer store.

Selecting a location

Since each area has its own “bottlings,” it is necessary to focus primarily on residents of nearby houses. From this point of view, a residential neighborhood that has not yet been reached by competitors would be ideal. Also very profitable will be points near markets, cultural and entertainment centers, near outdoor recreation areas for citizens.

But opening a draft beer store near medical, sports and educational institutions is inappropriate: the sale of foamy beer there is not permitted by law. But even if there are no similar establishments near the place you are looking for for a beer store, additional monitoring is simply necessary.

Make sure there is no supermarket or business center nearby. Customers and employees of both will simply not buy beer from you. Opening a beer store on the ground floor of a high-rise building will provide you with customers, but it may cause problems with dissatisfied residents and regulatory services.

Preparing for the opening

In parallel with the search for a place, it is worth taking care of registering the future company and obtaining permits. Purchase a cash register in advance, and after drawing up a lease agreement, get ready to undergo an inspection by the SES and the fire brigade.

Then you need to decide on the organizational and legal form. Lawyers advise establishing an LLC, as entrepreneurs face constant tightening of rules.

Opening a limited liability company allows you to use the simplified tax system, which will simplify work with accounting. In addition, you need to acquire certificates from Consumer Supervision, Sanpin, fire inspection, etc. Note that the business plan allocates an amount of 50,000 rubles for collecting all permits.

Starting investments

The cost of purchasing a starting batch of goods will be approximately 60 thousand rubles if the partners offer free containers (kegs) and defoamers. Thus, the total starting costs will be approximately 380 thousand rubles.

Equipment: buy or rent?

If the entrepreneur is confident that the store will exist for a long time, it makes sense to purchase equipment that is standard for beer bottling points. Otherwise, experts advise renting it for 3-4 months. Statistics show that entrepreneurs prefer to rent equipment. What do we need to open a beer bottling point?

As you can see from the table, if you are planning a business at least a year and a half in advance, it is more profitable to purchase equipment than to rent it. Remember that it is quite capricious and often breaks down, so it is necessary to teach store employees to treat it with care.

Recruitment

As with most businesses, your salespeople will be the face of the store, so they not only need to be pleasant to look at, but also be able to get along with the customer. Preference should be given to candidates who have previously worked as bartenders or counter staff.

It is enough to hire two people working in shifts a week after a week, the average salary will be 10,000 rubles, plus 1% of the profit. In the simplest way of running a business, you don't need to hire anyone else.

If you are not sure of the honesty of the sellers, install a special counter between the filling tap and the filling containers. Of course, the seller must be able to explain the difference between one or another type of beer offered.

Nuances of room design and working with suppliers

The first and main rule: the client, entering the store, should not experience discomfort. Accordingly, its area should not be less than 20-25 square meters. m. In this case, it is better to position the racks and counter so that the buyer can calmly evaluate and choose the drink or snack he is interested in. Of course, the visitor must have access to information about the specifics of a particular type of beer and its properties.

The interior of the store, ideally, should be decorated in a bright corporate style, for example, “like a wooden barrel.” This involuntarily makes the client come back to you again and again.

As for relationships with suppliers, it is most profitable for a businessman to buy beer from a distributor. They work with small volumes and are able to organize trade in related products: nuts, crackers, fish, soft drinks.

Range

The business plan presents one of the optimal options for the assortment of a beer store:

The main assortment should be local beer, but as the business expands, it would be wise to add several imported varieties, as well as mead and beer-based drinks. Such “exotic” will allow you to attract representatives of the fairer sex to your clients.

Pricing Features

The classic markup option is an 80-90% increase from the supplier’s cost for inexpensive local beer and within 25-30% for more expensive imported beer. Thus, one keg allows an entrepreneur to earn about 2,500 rubles. Considering that the cost of beer at bottling points is always slightly higher than its bottled store counterpart, a businessman must “keep up the brand” and prove to the buyer that his product is indeed better.

The seasonality of the business in question is generally recognized. In summer, 35-38% more drinks are sold than in the cold season. Therefore, when calculating prices, an entrepreneur needs to take into account that in winter he will essentially work only to maintain the operation of the store. Therefore, in order to somehow increase turnover at this time, the owner of a beer outlet should actively use a system of discounts for customers, giving up part of the profit.

This same phenomenon also explains the fact that it is best to open a draft beer store in the spring, so that there is an opportunity to immediately recoup the investment and make a small profit. As practice shows, this business flourishes by the middle of the second beer season.

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A new area in business that is rapidly rising is the sale of draft drinks and more and more people want to learn how to open a draft beer store from scratch.

Let's speak frankly, so it probably won't work out completely from scratch. You can’t come to the store and get food without paying money. However, today it is difficult to imagine a business that requires less investment than draft beer, and we will tell you how to open it with a minimum investment.

How much can you earn from a draft beer store?

Your personal income from a liter of beer sold will be approximately 40% - 50%. This is very cool! For example, for most food products the markup is only 10% - 20%.

Everything, of course, depends on you. From the place you choose, from how you communicate with customers, from the types of beer you order. But let's say, in a draft beer store, in a year it is quite possible to earn a net 100,000 - 200,000 rubles. By the standards of 2016 and most likely 2017, 2018, 2019, this is very good money. There are also those who earn 350,000 rubles a month, but to achieve this level, you will have to try hard and put your whole heart into it.

Pros of opening a draft beer store

Let's stimulate your interest in this business a little and talk about the advantages.

• Available trade equipment, which will be partially provided by your beer supplier.
• High net profit.
• Beer is one of the most popular goods that people will still buy, despite all sorts of crises and so on.
• A small group of goods for purchase. You may not think this is a plus, but that’s wrong. The fact is that if you decide to open a small food store, you will have to purchase a fairly large group of goods and it will turn out that one thing is out, then another, but you need to have everything in stock. You get the feeling that you seem to be making money, but all your money is in circulation. The situation is easier with draft drinks. 10 – 12 pints of beer of different types, nuggets and bottled beer, in principle, is not that much and this makes it easier to feel your personal income.
• Low level of costs when entering a business.
• Fast payback period.

There are also disadvantages

• Draft beer spoils quickly (7-10 days)
• Can only trade until 23.00 and for persons over 18 years of age

Another important information!

1. You don't need a liquor license to sell draft beer.
2. Individual entrepreneurs can sell draft beer
3. You will need to submit information to EGAIS about the volume of purchases.
4. To trade draft beer (and beer in general), the size of your premises must be at least 50 square meters. meters. This does not have to be a trading floor, 50 sq. m. meters can include the total area together with the warehouse.
5. It is better to open during the season (summer). The ideal opening month for such a store is March-April.

What is required to sell beer and draft drinks.

Premises for a draft beer store.

Most importantly, the premises you choose should not be located in cultural buildings, schools and kindergartens, gas stations, train stations, military facilities and sports facilities.

Let's look at the most popular options for renting premises for draft beer stores:

Rent in a convenience store or grocery store – 40,000 rubles per month

Rent in a grocery chain store – 80,000 rubles per month

Win retail space from the Moscow government – ​​60,000 rubles per month + repairs 500,000 rubles

It is clear that the prices given are relative and average, but let's look at each option in more detail.

Rent in a convenience store or grocery store

Many owners of convenience stores are not averse to renting out a couple of square meters. For the first time, 5 - 10 meters will be more than enough and it can cost you 30,000 - 50,000 rubles. per month. There are also a bunch of grocery stores where you can also rent a room for example with the same price tag.

The advantages of this option are the low price.

Disadvantages: not always a lot of traffic, it may be difficult to install a sign and you will always be a guest inside someone else’s business.

Rent in a grocery chain store

Pyaterochka, Magnit, Lenta, Seventh Continent and others actively rent out square meters at the entrance and often install departments with draft beer in them.

You are practically guaranteed high cross-country ability, but this option will cost quite a lot. This option can cost 60,000 – 90,000 rubles. per month.

Win retail space from the Moscow government

In this picture we see that a room of 57 sq.m., in the center of Moscow, costs 367,000 rubles. per year, or 30,583 rubles per month. If you pay on time, the premises are given to you for 10 years.

The Moscow government is ready to provide you with retail space for a period of 10 years, and it’s worth saying that sometimes you come across very good options. The main thing is to pay on time.

True, most of these premises are in terrible condition and require renovation. Considering that to trade beer you need at least 50 sq. meters, repairs will cost at best 1,000,000 rubles. However, if the selected premises are not trashed, there is a chance to meet the 500,000 rub.

Another plus of this option is that by renting a room in this way, 20 sq.m. will be enough for the needs of a draft beer store; the rest of the space can be subleased.

Equipment and furniture for draft beer

It may seem surprising to you, but it is not at all necessary to buy equipment for draft beer. Most often, it will be provided to you by the beer supplier. Everyone has different conditions and equipment is also different, but it is still quite possible to find suppliers with very interesting offers. Yes, by the way, the installation of this equipment is also done by beer suppliers.

You will have to purchase the furniture yourself. If you open a chain store, then you will have to meet specified quality standards; this option can cost a pretty penny. If you do not depend on networks, then for the first time you can get by with just one rack on which the taps will be placed.

You can search the Internet and find quite a few offers where they will make a ready-made set of all the necessary furniture for you within a week. This option can cost 50,000 – 100,000 rubles.

However, in order to maximize savings, there were also examples when we simply bought boards on the construction market and made a beer stand ourselves, in the garage. It all depends on you, but it’s quite possible to keep within 20,000 - 30,000 rubles.

Beer in kegs

On average, one keg with a capacity of 50 liters will cost you 2000 - 3000 rubles, expensive varieties are naturally more expensive.

For the first time, for a small draft beer store, 6 -7 taps + 2 - 3 taps for kvass and lemonade will be enough. You will also need to buy some snakes. A pack of snakes that retails in a store costs 80 rubles, but wholesale will cost you 60 rubles.

In total, you will spend around 30,000 - 35,000 rubles for the beer and goods.

How much will it cost to create a draft beer store?

Now let's calculate the option at the lowest possible cost.

Let's imagine that as a seller you work yourself and do not use the services of hired personnel. If you do not have the opportunity to stand behind the counter, then you need to lay down another 25,000 rubles per month for the seller.

It is better to immediately take into account the rent for several months in advance. The approximate payback period for a draft beer store is 3-6 months. Well, let’s say that everything went well for you, and you reached the break-even point (began to pay off the rent) already in the 3rd month.

Registration of individual entrepreneur – 10,000 rubles

Rent – ​​120,000 rubles (3 months)

Stand - 25,000 rubles

Purchase – 30,000 rubles

The total amount is approximately equal to 185,000 rubles. Let's round it up and add all sorts of unaccounted expenses and get 200,000 rubles.

From the perspective of creating your own business, 200,000 rubles is a penny sum. Yes, that kind of money is not lying around, but what area can you remember where entry would cost less money?

Today, opening a draft beer store is perhaps the best idea. You can remember how in the mid-2000s the tourism market was gaining popularity, and travel agencies were opening everywhere. Many small, private agencies opened, some of which soon closed, and some continue to provide well for their owners to this day. Now about the same thing prevails in the bottled drinks market. Points of sale of draft beer are opening everywhere, some of them will close, unable to withstand the competition, others will turn into a strong business for many years. Those who are especially enterprising will be able to develop online and compete with existing network companies. So – you need to seize the moment!