The best ideas for small businesses in a small town. How to choose a profitable business for a small town

Hello, friends! Today we will talk about such a popular topic for many as business ideas for a small town with minimal investment.

At a certain time, many people think about starting their own business. But along with such a desire, a number of important questions arise: where to start your business , what business ideas are best suited for a small town And how to minimize risks ?

This article will be dedicated to providing detailed answers to these questions!😀

⭐️ Checked!
In Russia (and the CIS) starting your own business is much simpler and easier than for residents of developed countries in Europe, the USA...

Please note that according to statistics, about 70% of successful entrepreneurs practically started their own business from scratch! I am proof of this myself. Having an initial capital (especially a large one) is not always necessary!

The main thing is presence desires, and everything else will follow!

Imagine, with the help of your business you will be able to work for yourself, and not for “your uncle”, not need money and spend more time not on work, but on your family and hobbies! You will have freedom!

Not to mention that doing your own thing is very interesting and, in addition, it will allow you to realize yourself!

By the way, we also recommend reading the article in which we have collected the most current ideas in the field of production: ?. From it you will learn about many popular and profitable niches in manufacturing, including those in which competition is still low (now is the time to take them)!

So, from this article you will also learn:

• Which business idea to choose for a small town?
• How can you start your own business from scratch?
• What mistakes do new entrepreneurs often make and how to avoid them?

Let's not delay - let's go!👇

1. Why is it important to start a business with minimal investment?

Before we get into business ideas, let me explain a couple of very important aspects of starting any business. Believe me, this simple and key knowledge will save you a lot of money and time (tested on myself)!🙂

First What you need to understand is that any business starts with small! In the beginning, all you need is to find out whether the business idea will be in demand in your city, i.e. will it pay off and bring in money!

Therefore, at first no need to invest all your money (especially if you don’t have many of them) into a business idea - especially if you are still a “newbie” in business. In the first stages you should have only the most necessary what it takes to make your business work!

For example, many people start their own business right at home, in the garage, in the country, on the Internet... - there is nothing unusual about this!

⭐️ The point is that the most Great risks of failure arise precisely at the discovery stage business, so first try to minimize your investment as much as possible. Because until you try, you won’t know whether this business idea will be profitable.

If you have very little money or practically none, then choose business ideas that only require an investment of your time (there are some - usually this is the service industry)! Some of these business ideas from scratch will be described in this article!

Now about second important aspect : no matter how it is, any business primarily exists due to sales Without sales there is no cash flow and therefore no business!

Therefore, when creating your own business, you need to seriously think about how you will sell your products/services. Many novice entrepreneurs do not think this through, and then wonder why the business “doesn’t work”!

❗️ « Sales“This is the primary task when starting any business. You can produce the best products/services, but if no one knows about them, then such a business will be of little use. Think about it!

You can only forget a little about sales only when you already have regular customers who appreciate what you do and will not exchange you for competitors.

And from this it follows third principle - for a business to be successful, you need to do your job well, and for this you need love what you do ! This is why it is so important to choose a business you like!

Be sure to read more about these and other important details of the “correct” opening and running of your business towards the end of the article! Will you find a lot of useful things!?

By the way, about how easy it is to register an individual entrepreneur -. And if you are planning to open an LLC -.

Now let's finally move on to business ideas that are usually great for a small town!🙂

2. Business ideas with minimal investment in a small town: TOP-30 proven ideas

There are really a lot of business ideas - you can’t count them in one article, but we tried to select the most relevant ones for you and with minimal investment!

Of course, one article is not enough for a very detailed description of each of the ideas (and you probably won’t be interested in reading everything 😀), so we will provide the basic and most valuable information.

Thus, the main thing in this business is:

• find a suitable place (sales outlet from 8 to 40 sq. meters );
• negotiate supplies with window manufacturers;
• find a measurer and window installers.

Moreover, measurers and installers often receive piecework wages - based on completed orders!

Your main expenses will be for rent and equipment of the premises.

Although the competition in this niche is usually above average, it is nevertheless more than possible to open a successful business!

💡An example of a successful business!
In our city (about 100 thousand population) we very successfully opened a small office (total about 10-15 sq. m) selling installation of windows, as well as roller shutters, suspended ceilings...

But the most important thing is that it was opened right next to a large building materials store - that is, where there is a direct target audience! Accordingly, some of the clients who came to buy building materials order windows from them (by the way, I am no exception, I was also their client😀).

Yes, and if you do not have your own suitable vehicle for delivering windows, then you can use the services of cargo carriers.

Business idea No. 7: Stock and second-hand clothing stores

Many people have a desire to buy quality clothes, but most people cannot afford it.

Therefore, more and more stores are appearing that sell fashionable and branded clothing mainly from Europe at discounted prices (stock and second-hand stores).

Stock stores offer discounted collections from previous seasons, and second-hand stores offer seemingly new clothes (without visible wear), but which have already been used.

This is a great idea for a small town, since competition in this area is usually very low.

☝️Note!
To open this business, a premises with an area of from 30 to 100 sq. meters. It is important that the store is located in a accessible place.

You also need to carefully select clothing suppliers in order to create a suitable assortment. Suppliers, by the way, sell clothes in bags (usually from 20 kg) at a price from 100 to 500 rubles/kg .

This is a very profitable business that does not require large investments and pays off fairly quickly!

Business idea No. 8: Mini bakery

Another great business idea is opening your own mini-bakery.

Nowadays, bakeries are very popular among the population and all because there you can always buy fresh baked goods for every taste.

Even in small towns, a mini-bakery can generate good income, since competition here is usually low.

☝️ If you choose a suitable premises (so as not to invest a lot of money in its reconstruction and especially construction from scratch), then you can invest within 200-300 t.r.

Average cost of one wash 250-600 rub.(depending on the city), cost is about 100-250 rubles. Total income on average 150-300 rub. from one sink .

The income of a car wash directly depends on the location, so you need to take this seriously and analyze the main busy routes near hypermarkets, residential areas and choose a place with the highest traffic flow and optimal rent.

Also, additional services will increase the profitability of the car wash:

• car polishing,
• interior cleaning.

Payback 2-3 months - depends on the flow of customers, give discounts to regular customers.

Business idea No. 12: Hair salon

Hairdressing salons are very popular and in demand among the population. In addition, large investments are not required to organize such a business.

Despite the fact that competition in this area is usually great, there are still “blank spots” on the city map where you can profitably open a hairdressing salon.

Example!
In our city, 2-3 years ago, they opened a chain of hairdressing salons, which began to position themselves as budget ones (that is, aimed exclusively at an audience that tries to save on everything). It was this positioning that became their key to success!

This is about why in business it's important to be different !

It is better to place a hairdresser in a residential complex or shopping center, in general there is traffic there and at the same time the rent is not too high.

By the way, hairdressers are often opened by people who themselves have completed courses/training to become a hairdresser. In this case, you don’t even need to look for employees at first.

A mini-hairdressing salon for 2 places can be opened in just from 150 thousand rubles. Investments mainly involve:

• Costs of renting premises;
• Purchase of necessary equipment (hairdressing tools);
• Purchase of furniture (chairs, mirrors, tables...);
• Decoration of a hairdressing salon.

Optimal markup size 200-250 percent , the main expenses will go to rent and employee salaries.

Payback period is from 3 to 4 months in case of successful organization of the business.

Business idea No. 13: Children's playground

Many parents often have no one to leave their child with under supervision. A children's play area is an excellent and inexpensive solution to this problem.

In addition, opening a children's playground is much easier (and cheaper) than organizing a private kindergarten.

❗️ On average, it will take from 200 thousand rubles Costs will mainly be required for the purchase of rope ladders, bungees and rental.

Average ticket price from 100 to 300 rubles .

Rope parks can be located both outdoors and indoors. Outdoor rope parks, that is, in nature, are in great demand.

The costs of opening a ropes course indoors are usually higher.

— Direction 6 — Business on the Internet

💡 The good thing about the Internet is that it erases boundaries and therefore it doesn’t matter what city/town you live in! Plus, the Internet is a great place to start a business from scratch!

Business idea No. 26: Business on the Avito site

Avito is currently the largest free classifieds platform in Russia, which is visited by millions of people every day. Almost everything is sold and bought here!

It often even happens that for a business, Avito is the most important source of sales, and in most cases it is free. That is, the biggest advantage of Avito is that here you can build a business without any investment at all.

There are 3 main directions on how you can make money on Avito:

• sell goods wholesale and retail (both new and used);
• provide services (what you know how to do);
• engage in mediation (find clients for business and take your remuneration for this).

⭐️ Personal example!
By the way, I started with option 2: I was looking for clients, working for myself on average 2-3 hours a day (about 10 days a month) and earning approximately 15-30 thousand rubles per month , at the same time I still had a lot of free time!

In my opinion, this is an excellent alternative to hired work.

But not only for private owners, but also for businesses, Avito is a powerful source of attracting customers. Many simply hire people who submit dozens and even hundreds of free advertisements a day (the more advertisements, the more calls, the more sales).

Here is an example of how even students managed to get out of debt and earn 300 thousand only with the help of Avito:

As for mediation, this is also a fairly profitable line of business. All you need to do is submit advertisements (find clients) and agree on a partnership with those who already own a certain business.

Business idea No. 27: One-page websites (dropshipping)

Another very popular online business idea today is selling goods through dropshipping through a special website - a one-page landing page.

In this case, you will also not need a large investment, since you do not need to have goods in stock - all goods will be sent directly from the supplier to your customer. In this case, you will make a profit from the markup on the product.

To do this, you will need to find the best-selling products (best sellers, usually sold for 990-2990 rubles), select several of them, create one-page pages for them and set up advertising (in social networks, teaser networks, contextual advertising, YAN...).

Some people, instead of one-page websites, open groups on VKontakte and other social networks and sell goods through them.

However, in this case it is very important to be able to work effectively with advertising (or find such a specialist), because it is the only source of sales.

Business idea No. 28: Information website

Another common type of business without investment on the Internet is the creation and promotion of information sites on a specific topic.

The topic can be almost any - besides, if you already like a certain area and are already well versed in it, then it is best to choose this topic (for example, cooking, tourism, construction, finance, gardening...).

❗️ The bottom line is that you create a website (you can create it yourself within 1-2 days), register the domain name of the site (usually costs from 99 rub.) and place it on hosting ( ≈150 RUR/month). However, these are all costs (if you do everything else yourself)!

Next, you write articles on popular topics for people, thus helping people understand certain issues. For those who do not want to write articles themselves, you can hire copywriters on freelance exchanges who will write custom articles for you for a fee.

As soon as the first users appear, it will be possible to connect advertising (for example, from Yandex Direct or Google Adsense) and receive income.

Over time, site traffic will grow, and along with this, your income will grow. Thus, by doing what you love and sharing useful information with readers, you can earn money.

In addition, you can buy a ready-made website that already generates income (for example, on the Tender platform - telderi.ru). You can also sell your websites here!

Business idea No. 29: Online store

Today, literally everything is sold via the Internet: from pens to large-sized equipment.

In addition, there is a clear trend that more and more people prefer to buy goods online.

An online store, unlike the same one-page websites, is aimed at selling not 1-2 products, but a whole group of products.

⚡️ Opening your own online store is much cheaper and easier than a regular store in the city. At first, it is not even necessary to have goods in stock and your own warehouse (you can work through dropshipping).

And, in my opinion, it’s even stupid to spend a lot of money on purchasing goods and a warehouse if you don’t yet have a built-in sales flow.

In general, 2 things are important here: SEO website promotion in search engines and literate advertising setup. If you are not familiar with them, then it is better to find a trusted specialist.

By the way, the well-known Yandex Market platform can also be an excellent source of sales.

Business idea No. 30: Infobusiness

Information business is the sale of valuable information via the Internet, that is, training for money.

By the way, the information business is one of the most profitable businesses in the whole world that you can start from scratch.

☝️ Information businessmen can earn hundreds and millions of rubles by simply sharing useful information with people.

4. The most common mistakes of novice entrepreneurs - TOP 7

Many novice entrepreneurs do not fully understand how a business works and, accordingly, often make mistakes when opening it.

Therefore, I decided to write a short section in which I highlighted the most common mistakes of novice businessmen. I really hope that this information will be valuable to you:?

Mistake #1:

Fear of competition. Don't be afraid of competition - having competitors is good! Firstly, this means that goods/services in this niche are in good demand. Secondly, there is an opportunity to evaluate competitors (their strengths and weaknesses) and gain valuable experience. Thirdly, competition forces you to grow your business!

Mistake #2:

Take out loans and borrowings. If you are starting a business for the first time in your life, then you certainly should not take out various loans and borrowings. Do you still have not enough experience! It’s a completely different matter if you’ve already been in business for more than one year and understand how it works from the inside.

Mistake #3:

It is not correct to prioritize in business. Let me remind you once again that business is not your personal office and not the status of “CEO”, but this is primarily sales! Everything else is add-on. This is especially important to understand when you are just building your business!

Mistake #4:

Sell ​​something no one has heard of. Many newcomers to business think that they can make good money by selling some new product that is not yet on the market. This is partly true, but many ignore the fact that 8 out of 10 new products fail !

If you have experience and money, then please! But if you are just starting your first business, and you don’t have much money to test different niches and suffer losses at first, then this is not for you!

Mistake #5:

Act like everyone else (do not be different). You need to understand that consumers primarily strive for those entrepreneurs who offer them “maximum benefit”.

But consumers are also different - each of them has their own interests: some want cheaper, others better quality, others generally care about speed (of production, delivery...), etc.

Therefore, your task is to understand what exactly your “target audience” wants most and give them this maximum value.

Try to imagine "portrait" your client and think about how you can improve your product/service to differentiate yourself from your competitors!

💡 For example, even if you sell the same thing as your competitors, you can offer better service (customer attitude), expand product range, do fast/free shipping…

Mistake #6:

Sell ​​low-quality services/products. Trying to make a quick buck selling low-quality goods and services will not lead you anywhere good! Treat others as yourself and you will easily be able to build a successful business.

Mistake #7:

Don't know how to delegate. Being a jack of all trades and understanding all the nuances of your business is good, but only for the time being. Business should not become a place for you where you spend 24 hours a day!

At first, while the business is not yet strong and is at the development stage, it may be better to do everything yourself.

But when it already brings in a stable income, try to find the right people whom you can trust and delegate some of your responsibilities!

☝️ Important!
Business, like everything else, should be a joy and take up only part of your time, not your whole life!🙂

And finally: even if you make certain mistakes, perceive them as incredibly valuable experience, learn from them! As a rule, only those who do nothing do not make mistakes!😀

5. Conclusion

I hope you are now convinced that opening your own business with minimal investment or from scratch is very possible!

Once again, a guaranteed way to succeed in business is truly love business what you are doing, then you won’t be afraid of any competitors! Plus, then you will never “work” again, but will only do what you like!

At the end of the article, I suggest you watch a short video:

I wish you good luck and success in opening your future business!👍

Friends, leave your opinion in the comments below! I will also be very grateful if you rate this article and share it with your friends on social networks!😀👇

Business in small towns has some distinctive features. They must be taken into account in order to ensure the stability and profitability of an enterprise in any field of activity.

Local market analysis

In order not to lose invested funds and make a profit, you need to start opening your own business with its planning. At this stage, you should carefully assess the situation on the local market and select the most promising niche.

The following factors require a competent assessment:

• Population size, its structure;
• Economic opportunities, solvency of residents;
• The relationship between supply and demand, the presence of unmet needs of the population;
• Opportunities for competition.

Having studied the data on the number of residents and their age composition, it is easy to determine the most numerous category of the population and its needs. For example, if there are a lot of young people in the city, it would be advisable to consider the idea of ​​opening a sports or gym, a sporting goods and food store, a children's clothing or toy store.

When starting your own business, it is important not to overestimate the financial capabilities of potential consumers. In cities with low incomes, types of business such as an expensive spa salon, an expensive branded clothing store or animal grooming will not be popular among residents.

Having an idea of ​​the size and structure of the population, its solvency, it is not difficult to analyze the level of its needs and the degree of their satisfaction. Perhaps the city lacks 24-hour pharmacies, a store for car enthusiasts, or young people have nowhere to spend their free time.

It is profitable to start activities in areas where competition is minimal or absent at all. The most promising will be a new idea that is useful for residents, but has not yet been implemented. For example, a private kindergarten, a pet supply store, large-format printing services.

Business in a small town - pros and cons

When starting a business in a small town, it is important to evaluate all its pros and cons, which will significantly affect the efficiency of the business.

Obvious disadvantages hindering business development in small towns:

• A small number of potential clients;
• Low level of income of the population;
• Limited demand.

Small number of inhabitants in small towns and their low income levels significantly limit the choice of field of activity. In small settlements, trading in goods of a narrow special purpose such as art supplies or musical instruments will not bring profit.

Low income of the population determine the demand mainly only for everyday goods. The lower the income, the less the buyer is willing to spend on non-essential items.

Business in small towns has its advantages:

• Low initial capital investment and operating costs;
• A small number of competitors or even their absence;
• Unpretentious clients;
• State support for regional small businesses.

An important advantage of small cities The fact is that you can start your own business and run it at much lower costs than in a large metropolis. Renting premises will cost several times less, and staff salaries are also low.

In small towns Large companies that are difficult to compete with do not work. And there are few local competitors, so it will not be difficult to thoroughly study the advantages and weaknesses of each of them and find the most open niche.

Unlike the population In large cities, residents of the regions are less demanding of goods; they prefer high-quality domestic products rather than expensive delicacies. They don't follow fashion trends so fanatically.

A stock store selling high-quality clothing from outdated collections can become very popular among local residents. Good suppliers will provide the store with excellent products at low prices.

Thanks to government programs for the development of small businesses in the regions, you can receive certain benefits and subsidies.

Business in a small town - where to start

Having assessed the situation in the local market and studied potential clients, you can choose a suitable niche that is in demand and will bring profit.

There are several ways to start your own business:

• Offer a product that is in demand, the demand for which is not fully satisfied;
• Introduce a new product to the market, an idea that had not existed in the city before;
• Organize a business in the area where you have experience, qualifications, and special education.

If a business opens in a niche where there is already competition, it is necessary to provide benefits that attract customers. In small towns, it is important to focus on the quality of service.

An individual approach, additional services included in the price, various promotions and discounts will increase the number of sales.

Reputation in a small town where many people know each other is of great importance. Customers satisfied with the quality of the product and service will become regular visitors.

Many business ideas that work in megacities have not yet been implemented in small towns. We need to implement a successful idea that will be in demand among local residents. For example, the first fast food in the city.

Lack of competitors– an important advantage of promoting new products, which will ensure a quick return on investment for the business.

An indisputable advantage over competitors is the owner’s personal experience and special knowledge in the area where he is opening a business. Knowing all the ins and outs of your business will help you attract and retain clients.

The location of the business is also important. It must be relevant to the target population. It is more efficient to locate catering establishments closer to the city center, and residents of the outskirts who have to walk far to buy groceries will be happy to have a grocery store.

Having decided on the field of activity, it is necessary develop a detailed business plan, calculate the required amount of start-up capital, the efficiency and payback of the enterprise. Having an economic justification for your project and its profitability, you can contact the bank and get a loan.

Qualified legal advice will help you competently take advantage of the state small business support program. As part of the program, you can take advantage of benefits when obtaining a loan, subsidies and tax breaks.

Franchise

Franchise business involves opening your own business under the name of a famous brand and work according to his standards. The advantage of this approach is that the company is already promoted and popular, this inspires the trust of potential customers and ensures stable sales.

Franchise agreement are offered by various companies working with food, clothing, shoes, furniture, household appliances, as well as cafes and restaurants, delivery services, and entertainment complexes. It is important to make the right choice, to determine what will be most in demand in the city.

You also need to pay attention to terms of cooperation, reliability of the partner, availability and amount of franchise payments. At the beginning of the activity, the terms of delivery of goods, mutual settlements, and advertising campaigns are of great importance. A lot of unofficial useful information can be learned from other network participants.

Working in partnership presupposes the fulfillment of certain conditions. Must be carefully study the terms of the contract. In some cases, failure to fulfill the sales plan leads to termination of cooperation. Information about all such points must be collected before signing the contract.

At first the franchisor provides financial support, but you won’t be able to do it without your own investments. Companies do not bear the costs of renting premises, paying staff, tax and other obligations.

Consultations with company specialists will help aspiring entrepreneurs understand all the intricacies of running a business.

Ideas

In small towns, real income comes from business in the trade sector. It is most profitable to sell everyday goods here.

Produse store

Grocery store opening- this is the most a win-win in any locality.

There is always a demand for products, regardless of the economic situation. It is important to choose the right location, and the store will be profitable.

Most likely, there is already a large shopping center in the city center. There is no point in competing with him in prices or assortment.

It is more profitable to sell products in close proximity to residential buildings, for example, to open a store on the ground floor of a high-rise building.

According to marketers' observations, in hypermarkets, buyers prefer to shop once a week, buying goods for future use, because prices there are lower. It is more convenient to purchase food products that need to be purchased daily close to home. These products - bread and pastries, milk, tea and sweets for tea, fruit - form the basis of the assortment of convenience stores.

To attract and retain customers, the store must have advantages over competitors and have its own “zest.” Fresh baked goods every day can be such an advantageous difference. If you install an oven in a store or open a mini-bakery next to it, the appetizing smell of fresh bread will provide regular customers.

Goods for children

Trade in goods for children– stable business, regardless of the season or size of the locality. The fact that parents usually do not save on purchases for children causes more high markups on children's products. This ensures good business profitability and makes it possible to pursue a more flexible pricing policy, creating an advantage over competitors.

The areas of trade are quite diverse: children's clothing and shoes, toys, baby food, cribs, strollers and other similar products.

Marketing research will help you successfully determine the direction for your store.

After analyzing the assortment and prices of competitors, and talking with the population, we can draw a conclusion about what children's products are needed in the city.

Highest attendance observed in stores located near childcare facilities(kindergartens, schools, clinics), in shopping arcades or large shopping centers. The store can be highly specialized, for example, a children's sports clothing store, or universal.

Children's store should attract with an original thematic design. Competitive advantages will help ensure a constant flow of customers. These could be lower prices, exclusive assortments, holiday promotions, discounts, discount cards.

Buyers will also like additional amenities: a room where you can feed a baby or spacious fitting rooms that can accommodate both a child and a parent, a children's corner and a TV with cartoons.

The staff is also important. Friendly sales assistants must be able to communicate patiently with children.

Goods for pets

Pet products are in demand among all segments of the population, from schoolchildren to retirees. Products for cats and dogs are in greatest demand; aquariums are also becoming fashionable. Aquariums are now found not only in houses and apartments, but also in supermarkets and official institutions.

A small simple store can sell the most popular goods for everyday needs, mainly goods for cats and dogs: food, litter, combs, shampoos, leashes, muzzles, collars. You can attract customers with a catalog of goods delivered to order.

Such a store should be located in a public place: on a busy street, near a bus stop, next to other stores.

Car accessories

In our time, when Almost every family has a car, business in this area is very relevant. Trade in car accessories in our country is only gaining momentum.

Now there is a good opportunity to become the first owner of a car accessories store in your city.

These accessories are additional devices and means to improve the operation of the mechanisms and appearance of the car, and increase the convenience of its use.

Such products include windshield wipers, deflectors, foot mats, as well as various equipment: GPS navigators, radar detectors, video recorders and much more.

A good option might be suitable franchise. The partner company will provide regular supplies of certified goods at competitive prices. The store will feature the latest new car accessories.

Trading quality products from official representatives and distributors will provide an undeniable competitive advantage.

Household goods

The range of household goods is very wide. There is an opportunity to find your niche in this area, a category of goods for which demand exceeds supply. Main groups of household goods: household goods, gardening goods, household chemicals. The specific choice will be determined by the current market situation.

The profitability of trade in household goods ensures a large turnover. The optimal assortment of a small store should be a large number of inexpensive items for everyday use. Accordingly, a hardware store needs a large retail space.

A good place to locate a store would be a densely populated residential area where there are no competitors nearby. It is not advisable to locate a store near shopping centers and chain retail outlets.

Conclusion

In any business, it is important not to stop there.

And in accordance with this, it is necessary to promptly introduce new methods of work into business, constantly update and expand the list of products. Sometimes it is more profitable to completely change the assortment than to sit and wait for customers.

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Business ideas in a small town

What profitable business can you open in a small town? It all depends on your preferences, capabilities, and starting capital. It is best for a beginner to try to gain a foothold in the field of trading. To begin with, it is enough to open a small food store or a kiosk selling newspapers. In the service sector, you can also organize a small but profitable business. Small towns often lack basic services that citizens need. For example, dry cleaning, car diagnostics, clothing repair, entertainment center, etc. When choosing a niche to organize your business in a small town, consider the competition. There is no point in opening another grocery store if there are already several in the neighborhood. Competently analyze what people lack in their city and give it to them.

Many people who have no experience think that starting their own business is very difficult. In reality this is not the case.

Any person with start-up capital and desire can. No special knowledge is needed. The main thing is to carefully study the type of business that you want to do, take into account all the points and nuances.

Decisive at the start will be- find a good supplier, if this is a store and location. It is very important. Many people, out of inexperience, opened stores in places with poor traffic, saving on rent and going broke. As for the quality of the product, this is also a key point, since we need regular customers. A person who has bought a product from you once must be satisfied so that he will return to you again.

So, what kind of business to start in a small town? In our article we will look at the most profitable ones. Production requires a large start-up capital, so we will not consider this type of activity.

So, you can either open a store or provide some services. First, let's look at which stores are the most profitable.

Which store is better to open in a small town: 7 ideas

1. Grocery store

Perhaps the most profitable option for a small business in a small town. But to start you need a large amount. A minimum of 20-30 thousand dollars, and this is provided that you rent the premises and not buy them. Few people have such an amount in a small city.

Yet again this type of business has many nuances and pitfalls. If you don’t have experience, then I wouldn’t recommend opening a grocery store to start with.

2. Second-hand clothing store

A thousand dollars is enough to get started. You rent a room, buy display cases and goods. Second-hand clothes are sold (purchased) by the kilogram and are inexpensive. The markup is usually 400-500 percent, which is very good. Most people in small towns are poor and willingly buy used clothes.

3. Shop fish meat

To start you need at least 3-4 thousand dollars. Profitability is 100-150 percent. Meat, such as pork, is purchased for 130-150 rubles per kg. and you can sell it for 300-400 rubles.

4. Pharmacy

To open a pharmacy in a small town you need an amount of 15-20 thousand dollars. The markup on medicines is 30-100 percent, which is not much, but due to turnover the pharmacy makes a good profit.

5. Fresh flower shop

To start, you don’t need such a large amount. You can make shelves for flowers yourself from boards. Flowers, for example roses, are purchased for 30 rubles and sold for 80-120. You can calculate for yourself how profitable the flower shop is.

6. Clothing store

To open such a business, you need 5-10 thousand dollars to purchase commercial equipment, the first batch of goods and rent the premises (the first month).

7. Cosmetics and perfumery store

To start a small store, 10 thousand dollars is enough. There is always a demand for this product. The girl may not eat, but she is unlikely to leave the house without makeup. Markup on cosmetics is 50-150 percent.

What service business is best to open in a small town: 7 ideas

1. Hairdresser

You can open both men's and women's. Or maybe both together. It all depends on the starting capital. To start, 1-2 thousand dollars is enough. Let's try to estimate how profitable a hairdressing salon, for example a men's one, is.

The average price of a haircut is 250 rubles. It takes 20-30 minutes, let’s round it up, let’s say 30. Out of an 8-hour working day, let’s say the master will be busy with work for 6 hours. The total is 3000 rubles per day. You can calculate how much it will be per month.

2. Husband for an hour

To open such a business, you need little - the employees are handy and you need to purchase tools.

3. Plumber services

The main thing is to find and hire non-drinking, intelligent employees who are well versed in plumbing.

4. Nail salon

You can start with a very small amount. In this case, the location is not so important. The main thing is to provide high-quality services and keep prices low.

5. Massage parlor

You can complete massage courses yourself or hire an employee. The first option is preferable, since over time your employee will start slacking and poaching clients. Without your knowledge, he will go to their home and provide massage services.

6. Computer repair at home

You can work yourself (if you know how) or find a smart young man. For example, installing Windows costs 1000-1500 rubles and in my city the service is in demand. You can serve 3-4 clients per day.

Even if we estimate that the average cost of repairs will be 1000 rubles, that works out to 3000-4000 rubles per day. A per month it turns out to be approximately 70-90 thousand rubles, if you work with one day off. This is much better than working for your uncle for 15-30 thousand rubles. per month. And in small towns, salaries are exactly the same.

7. Funeral services

Very profitable in a small town, but to create a full-fledged company you will need decent funds.

Many will wonder what to open an individual entrepreneur or LLC. I would advise opening an individual entrepreneur, taxation is easier, but for an LLC you will most likely have to hire an accountant as well.

We have listed the best types of business for small towns. It’s up to you to decide which profitable one to open. But keep in mind that before opening, you need to carefully study this type of business.

This is mandatory, since any unaccounted little detail can ruin your start.

About 80% of the Russian population lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business in the periphery are greatly exaggerated. The article provides five examples of quite successful businesses, and notes the characteristic features of provincial cities.

 

The answer to the question of what business to open in a small town cannot be unambiguous. In addition to the general characteristics inherent in small administrative centers, each of them has its own unique features. When counting on the success of an enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side of the local residents. In contrast to the “alien Varangians” who develop a new territory by trial and error.

Pros and cons of a small town

Two professors from the Higher School of Economics: Simon Kordonsky and Yuri Plyusnin, made 30 traveling expeditions in 2011-2014, studying provincial towns in the Russian hinterland. The results of the study were announced in June of this year as part of the round table “Russian Society Outside Big Cities.”

Hence the conclusion: there are prospects anywhere. The main thing: when choosing which business to open in a small town, all ideas need to be considered through the prism of specific local characteristics.

General specifics of small towns

• one, less often two city-forming enterprises;
• low-rise buildings, low population density;
• low incomes and solvency of residents;
• high level of administrative "press".

At first glance, all of the above limits the choice of business idea. But on the other hand, these same factors provide some advantages: low start-up capital investments, no large advertising costs and a relatively low level of competition.

As an example, we can cite federal retail chains: “Magnit”, “Seventh Continent” and others. Despite widespread development in large cities, in the periphery they, as a rule, do not receive the expected profit. In small towns, they lose their main advantage: the savings from population density, which reduces their costs, and displace small retail outlets within their small radius of influence. In addition, the average salary of residents of small towns is 5-7 times lower than even the regional level, which significantly reduces trade turnover from 1 sq. m. and the amount of the average bill. Lack of knowledge of the local market and consumer tastes also plays a role.

As a rule, socially oriented projects receive administrative support: educational, sports, cultural, and health projects. When developing a trading business, you need to take into account the interests of local producers. In general, the authorities are interested in developing those types of activities, the income from which goes to the local budget.

What business ideas to pay attention to

If you intend to open your own business in a small town or village, it would not be superfluous to ask what small and medium-sized enterprises in Russia do in general (Fig. 1).

Even at a quick glance, everything is obvious. About 40% of small and medium-sized enterprises are engaged in retail trade, catering, and household repairs. Under “others” are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism. How to assess the prospects of this or that idea, to understand which business is the most profitable in a small town?

The main feature of a business idea for a small city: it must take into account local specific factors, both positive and negative.

In most cases, the bet turns out to be successful:

• to local flavor, unique nature: organization of non-standard tours, including agritourism, which is gaining popularity; horse breeding; opening of a mini-hotel;
• on historically established habits: fishing and fish breeding, production of dairy products, potatoes - in agricultural areas; knitting production in goat and sheep breeding areas.
• to meet the modern needs of the population: private kindergartens, cafes, paintball clubs, entertainment for children, development and sports centers.

The services offered must solve pressing, vital problems of city residents. Practicality and benefit are the main criteria for choosing a business idea for a small town, and not its pretentiousness or exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries, this is a poorly filled and very promising niche. This is shown by the results of a survey recently conducted by the Small Business Resource Center (Fig. 2). The project was implemented using the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people) and Ostrogozhsk (32,310 people).

The biggest gap is in legal advice. There is no company providing such services in any of these cities.

Is successful business in the periphery a reality? Yes!

The examples below are taken from real life. This is a clear illustration of everything that was said above.

Private kindergarten "Umka"

City of Sibay, Bashkiria, 62 35 inhabitants.;

Ilmira Gatiyatova directly faced a problem when she was unable to go to work: there was no place in kindergarten for her 2.5-year-old daughter. 6 months passed from the birth of the idea to its implementation. 200,000 rubles of their own funds were invested in the organization, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. The private kindergarten is the first and so far the only one in the city. There are 30 children attending it, and 50 parents have already signed up for the waiting list. In the video below, the entrepreneur talks about his experience.

The Ministry of Labor has prepared a bill that is under consideration. It will allow the use of maternity capital funds to pay for private kindergartens and individual entrepreneurs providing supervision and care for children. If the law is adopted, this type of business will receive an additional impetus for development.

Interesting franchise: Baby Way - an innovative technique for raising children.

Consulting in a small town?

Engineering group "Compass"

G. Glazov Udmurtia, 94,610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use the services of accounting firms. In Russia there is still much less, but the number of people interested is constantly growing. The Compass educational and methodological center grew out of a small company providing services in the field of law, accounting, and consulting on business issues. The organization was created in 2002, and now it is already a group of companies. Its partners and clients include the largest enterprises in the region. In 2008, the Expert RA rating agency assigned the company a V quality rating. Its director Andrey Anatolyevich Makarov was recognized as the best entrepreneur of the city in the “Services” category in 2010.

Uryupinsk: “Russia is a province - a hole”?

The town is located in the south of the Volgograd region, population - 39,171 people. Two years ago, he officially registered the brand “Capital of the Russian Province.” The following three examples of successful businesses show that enterprising people find business everywhere.

Let's replace Polish apples with Russian ones

In 2007, a young entrepreneur Nikolai Sayutin purchased one of the apple orchards abandoned in the 90s. The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated orchards have entered a time of active fruiting. Taking into account the policy of import substitution, the entrepreneur hit the bull’s eye. A video from local Uryupinsk TV shows the whole process in detail.

The entrepreneur organized waste recycling

The enterprise, created by Ali Ibragimov in 2010, is thriving - there is plenty of garbage in the city. It makes a profit and employs 10 workers. There is a loader, two presses. Aluminum cans, waste paper, and plastic bottles are recycled. So far it is the only one in the city, but there are plans to expand services in the housing and communal services sector. In what areas - is kept secret from future competitors. B.zYu

Knitting enterprise LLC "Uzory"

A small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a fluff length of up to 13 cm are bred (the vaunted Orenburg ones, according to locals, have it shorter). Nowadays, Vyacheslav Zaitsev, Andrey Malakhov, and members of the Ryzhkov and Chubais families are wearing products from Uryupinsk. For his 55th birthday, Putin was given down underpants, a T-shirt with the inscription “I’ll give up everything, I’ll go to Uryupinsk” and socks. They were included in the rating of “The Best Gifts for the President” compiled by the Trud newspaper.

There are only 5 examples, and small and medium-sized cities in Russia make up more than 80% of the total number. There is a field for activity, if there is a desire.

An important condition for organizing a business in a small town is low initial costs. In a special section of the Moneymaker Factory, we have collected 45 projects with investment amounts starting from 15,000 thousand rubles. Here you will find real stories of aspiring and successful businessmen, examples of business plans and interesting ideas.